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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. But they can only do all this if you lead them. The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K.

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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook. About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer.

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Square 2 Has Been Acquired by Sales Empowerment Group (SEG)

Square 2 Marketing

CHICAGO and PHILADELPHIA – Chicago-based Sales Empowerment Group (SEG) , a highly recognized outsourced sales and marketing consulting firm, has acquired Philadelphia-based Square 2 Marketing, a highly innovative and nationally recognized marketing services agency.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? Said differently: Are you sticking your head in the sand, or are you innovating?

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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Enough business. Fraternity Brothers.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. But while the lead-gen-vs.-demand-gen The good news?

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