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The Golden Rule for Marketing

Digital B2B Marketing

The Golden Rule. ” When you, as a marketer, break the golden rule, we, the people, respond. In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. Look to the golden rule. Do you like receiving phone calls at dinner time?

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How to Break the Rules and Create Great Content

Convince & Convert

” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure. For example, “The first rule of content: Don’t lie.” ” But he also doesn’t blindly subscribe to the best practices and rules that have popped up around content marketing.

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Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Jeff Bullas.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

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Kath Pay: Spotlight on the expert

Martech

In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes. It’s easy to jump on the bandwagon without fully researching, training, putting in boundaries and rules and regulations. I bowed out and became a full-time consultant. Q: That must have been a new thing. It’s such early days.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action.

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