Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?
Customer Experience Matrix
AUGUST 29, 2011
Hopefully it's accurate -- I think that SEC rules prevent them from commenting if it's not. Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. My analysis is below.
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Customer Experience Matrix
MAY 31, 2013
One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. it draws data from the Neolane marketing database as part of its offer selection rules. Other features of the system are more typical of dedicated interaction managers: - eligibility rules for each offer.
Customer Experience Matrix
DECEMBER 13, 2012
In other words, SiteCore has been steadily executing on the strategy they described in 2009. The other important difference is decision rules. SiteCore doesn’t talk about them much, although does deliver them in the form of campaigns flows and dynamic content rules. Maybe that’s a good compromise.
Customer Experience Matrix
FEBRUARY 19, 2015
If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Ensighten can deliver rule-driven personalized messages along with the custom page tags.
Customer Experience Matrix
OCTOBER 22, 2009
The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. Users can build separate scoring rules for different marketing campaigns, regions, products or other entities. But these are awkward solutions.
Customer Experience Matrix
NOVEMBER 4, 2010
When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. Digging a bit deeper: users define the stages by creating segmentation rules similar to standard queries.
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