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New Response Databases - Valuable Resource for B2B Marketers?

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Have a look at the reports here: 2009 and 2010. These new response databases are looking to be a valuable prospecting resource for B-to-B marketers. Over the last two years, we published reports on the data coming from compiled data vendors. Please let us know how they are working for you.

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PowerViews with Dave Munn: The Transformed Marketing Organization

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and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. You can connect with Dave and learn more about ITSMA via the following resources: Dave's Email Address: dmunn at itsma dot com.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

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Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. You can connect with Carlos and learn more about his work at the Annuitas Group via the following resources: Carlos’ Email Address: chidalgo at annuitas group dot com.

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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

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According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Do you have a resource from your sphere to share? Organic search still leads the way with organic search customers ranking 50 percent more valuable than the average customer.