Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. Further, B2B purchases are often highly researched, making reviews/recommendations/content/search more important. According to the recent Social Technographics® report from Forrrester, 81% of U.S.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. YouTube, Snapchat and Instagram are the most popular online platform among this age group. Pew Research). Facebook is the second favorite platform for consuming videos after YouTube.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Engagio

APRIL 2, 2018

Jonah Berger, a Wharton professor, draws on his research to explain the six steps that make products or ideas become contagious – from consumer products and policy initiatives to workplace rumors and YouTube videos. Publication Date : February 24, 2009. Like it or not, we’re all susceptible to the powers of influence.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff. Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

WebMarketCentral

NOVEMBER 5, 2009

What's the best tool for social media research and learning? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." But which social media tool do marketers find most valuable?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Contently

MAY 11, 2016

So when that happens, they’re going to research two or three companies. He also has his book, Content Warfare , and some impressive case studies to prove it. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. We need to be top of mind.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

FEBRUARY 23, 2017

They cited a disastrous site redesign in 2009, after which traffic and users plummeted. According to their research, social networks with many users who only had one or two friends were much more vulnerable to collapse than networks with users who had several friends.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . You can check out the full case study here ). .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Be a resource.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Atomic Reach

JANUARY 3, 2019

He is a faculty member of the graduate studies program at Rutgers University, and has taken what he has learned through his decades of experience and poured it into his blog, keynote speaking opportunities, and numerous writings. Michele Linn - Co-founder and Chief Strategy Officer of Mantis Research.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Content Marketing Institute

JULY 4, 2018

I sat down with Michelin star restaurateur José Andrés; Netflix CCO Ted Sarandos; reddit co-founder Alexis Ohanian; The New York Times writer and co-creator of Billions, Andrew Ross Sorkin; YouTube superstar Casey Neistat; creator of Black-ish, Kenya Barris; Jerry Greenfield of Ben & Jerry’s; and countless other creative heavyweights.

Creativity 96

Creativity Case Studies Lead Ranking Click Rate 96

Single Grain

NOVEMBER 3, 2023

Transitioning Beyond PLG: The Case Study of MongoDB While many businesses struggle with the constraints of a strict product-led growth model, some manage to evolve and adapt with aplomb. It’s crucial to integrate insights from various models, conduct thorough research, and mold strategies tailored to unique business contexts.

Enterprise Management 52

Enterprise Management Product Lead Ranking Work Management 52

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hinge Marketing

JUNE 26, 2016

As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Perhaps your blog post uses a YouTube video to illustrate a key point. Similarly, our research shows firms that generate leads online grow at a faster rate. For a sign of the times, just look at the explosive growth of LinkedIn.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Marketing Finger ( Resources Studies Social Media Consulting ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Outgrow

SEPTEMBER 30, 2022

And then went back in 2009, when I discovered Moz, Whiteboard Fridays with Rand Fishkin, and the beginner’s guide to SEO and all that stuff. Dan Shure: Yeah, so I think I did some research on this when it first happened. But first of all, I want to know where that Googler got that stat, where’s that study?

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Single Grain

APRIL 25, 2022

They expertly research and select the long-tail keywords that are most often used to search for your product or services. Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks. and Nashville.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

seo.co

DECEMBER 29, 2020

2005 – YouTube transforms video hosting and streaming. military launched a private network called Advanced Research Projects Agency Network (ARPAnet). While studying at the University of Oulu in Finland, a man named Jarkko Oilarinen created the IRC client and server with the intention of extending the capabilities of his BBS software.

Skype 88

Skype Work Management Internet Marketing Domain 88

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

OCTOBER 17, 2018

From a forum of growth-related posts to a section on growth case studies, this destination is one of the most comprehensive growth hacking resources available online. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. Tag your YouTube videos. Do your ranking research.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Webbiquity

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# 9 new rules for YouTube marketing by iMedia Connection. Is Social Media Really Living Up to Expectations?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. The table below shows results from the study that shows what sales reps do wrong to turn off B2B customers. Glad to hear that “sales experience&# was validated/reinforced in another study.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60