Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. October 2009 Online Marketing News. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Outgrow

FEBRUARY 28, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Stats 52

WriteSpark

FEBRUARY 18, 2009

Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Case Study Writer. Content Marketing. Sales Materials. Social Media.

Social Media 120

Social Media Media Forrester Copywriting 120

Exo B2B

SEPTEMBER 9, 2020

Through all this content, I found a study by ON24 and NetLine Corporation pretty relevant. These two agencies interviewed some of the world’s leading B2B marketing experts in their study: “2020 B2B marketing trends report: Brand, content and sales-marketing Alignment.” that seems to answer our questions.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). A study from McGraw-Hill Research around U.S. The ability to update the public in regards to necessary goods and services is paramount.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

The Customer

MAY 11, 2021

CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our CMO Tenure Study hit an all-time high in 2020, at 80 months. Research Reveals Poor Customer Experience Leads to Customer Churn.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Craftmanship

APRIL 8, 2016

Nearly 80% of the investors they surveyed indicated that “risk management” played the most important role in manager selection. There’s a reason why it’s been viewed more than 26 million times since 2009. The University of Michigan studied the impact of improved communication related to medical errors. Be engaged more quickly.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Nearly half (47%) of survey respondents stated that personalization is also the most difficult type of email to execute. Pew Research). IAB 2018 Video Ad Spend Study). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. You need to research, study, and learn.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JANUARY 11, 2011

I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Mzinga is one company leading the way with its OmniSocial platform, the study will review more.”. That’s where they’re stuck.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Mzinga is one company leading the way with its OmniSocial platform, the study will review more.”. That’s where they’re stuck.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. He cites a study ITSMA does each year in which executives are asked how they choose technology and consulting solution providers.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. 32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff. Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Exo B2B

OCTOBER 12, 2017

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. I also did some Twitter research. 5 MINUTES !!!

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. percent over 2009 spending levels."*

SMB 40

SMB Spending Marketing Management ROI 40

The ROI Guy

JUNE 8, 2010

From PA Consulting Group, a new CIO survey confirms what many already know: one in three (74%) have been asked to reduce IT budgets and similarly (75%) have been tasked with increasing operational efficiency to deal with the recession. Of note in the survey, 55% are not setting innovation targets.

Customer Surveys 40

Customer Surveys Consulting Efficiency Studies 40

Hubspot

OCTOBER 20, 2010

Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook." What does it take to be removed as a 'friend'? The answers are hardly surprising. Don't be boring. Don't rant.

Facebook 28

Facebook Studies Top of Funnel Paid Search Agency 28

The ROI Guy

AUGUST 5, 2010

CIO insight published a recent planning guide for IT spending in 2011, and although they didn’t highlight in the summary, the study revealed from some startling findings about dramatic overspending in virtualization software. In digging through the full report it is not clear from the research what the overspending driver was.

Enterprise Management 40

Enterprise Management Budget Programs Cost Software 40

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Try polls and surveys to gather data. Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

MARCH 1, 2011

The report is based on data from a recent survey of 644 professionals familiar with their business’ marketing strategy. The research indicates that inbound marketing dominated organizations experience a 62% lower cost per lead than outbound marketing dominated organizations.

Cost 28

Cost Cost per Lead Leads Lead 28

The ROI Guy

MAY 3, 2010

According to a new Gartner and Financial Executives Research Foundation research survey, the CFO is becoming the top IT decision maker in many organizations, with: over 75 percent indicating significant decision making involvement, and 41 percent indicate being the main decision maker for IT investments.

Gartner 40

Gartner Marketing Proposals Marketing Management Advertising Agencies 40

The ROI Guy

MAY 12, 2010

HP recently commissioned a great research study conducted in February and March 2010. The worldwide survey results were designed to analyze the challenges that organizations face with budget allocation, and a term they coined - innovation gridlock. The full HP study can be viewed at: [link].

Allocation 40

Allocation Customer Surveys Studies Cost 40

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

The ROI Guy

JUNE 22, 2010

In the results, a survey of more than 2,600 global IT leaders by recruitment specialist Harvey Nash, the effect of the great recession on CIO decision-making “appears to be receding, with 74% citing cost saving as a key issue during 2009, down from 84% a year previously.”

Vendors 40

Vendors Communities Customer Surveys Cost 40