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New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend. » Social Media Research' Read the whole entry. »

Research 156
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A wake up call for market research agencies

Savanta

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. When describing the ideal research project clients cite three defining features: Analysis is rigorous and there’s a clear storyline.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market. Studies have shown that layoff announcements have a significant impact on consumer confidence and can lead to drops in sales.

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What Decision Research Tells Us About How Buyers Analyze Choices

Heinz Marketing

In this episode, we will examine decision-making research as it is explored in 3 papers: Bounded Rationality: The Adaptive Toolbox (Gigerenzer, 2001). So let’s dive in to what decision research can tell us about how buyers analyze choices. But we are going to look at 3, today, that have been heavily researched.

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Research Says "Bullies" Dictate Most Buying Decisions

B2B Marketing Directions

New research says the conventional wisdom may be wrong. A recent study sponsored by DiscoverOrg and conducted by Steve W. Although this study was designed primarily with sales reps in mind, the findings will be valuable for B2B marketers. Survey respondents represented a wide range of industries and business functions.

Buy 53
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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor.

Paper 100
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Best Business Blogging Tips of 2009, Part 2

Webbiquity

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. Among the topics he ferrets out using this process: recent product or service enhancements, new partnerships, good causes supported, helpful tips and insights, or recent industry research.