ANNUITAS

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market. Studies have shown that layoff announcements have a significant impact on consumer confidence and can lead to drops in sales.

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Five New Year’s Resolutions for the B2B Marketer

ANNUITAS

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. Yet more studies showed that in 2010, marketers still listed lead quality and delivery as their top challenges. The study states that this rate has held steady over the last three years.