'In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. started out like any eager young marketer, ready to learn and to help grow the firm I had joined.

Inbound agencies must be their own best case study -- but more on this in a later step.). Aaron Aders, Co-founder and Market Research Director, Digital Relevance. In other words, be your own best case study. Acting as your own best case study will make the impact you''re promising seem attainable, and grounded in reality.

Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and  the future of search.

Even though I’ve done many sites since doing this one in 2009, the Welch & Forbes site remains a favorite to this day. It’s then that I rely on telephone interviews and research — lots of research. Dennis studied under McClelland and went on to become one of the top U.S. Whew.). What do you think?

Some research companies, for example, provide data and statistics for a fee. Use Creative Commons to find free images to use (and then cite their source), pay for your images using a stock photography service like iStockphoto, and do your homework when you're conducting research. We've all had those moments. To all 5,000 people. plain.

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. What do buyers really want from social media marketers?

The results from this blog post provide a fascinating lesson and case study: The business situation. Based on my own research and knowledge of the subject, I knew that there was a good chance my appeal would fall flat.  ” I’d like to examine the results of this appeal as an example of “social influence” in action.

Without leveraging mobile as an integral part of your digital strategy your carefully thought out plans might not be secured for the future – here’s why: Recent research underlines the case for going mobile. 2012 Google research on the travel and tourism industry further accentuates the potential impact of mobile for B2B digital strategy.

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. He first discusses investing in skills development and references several recent studies: The average marketer receives less than a thousand dollars a year in training. Stay Tune

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. He cites a study ITSMA does each year in which executives are asked how they choose technology and consulting solution providers.

It began in 2009.  It started with Adobe’s purchase of web analytics company Omniture in 2009. Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. And follow they did. 

2009 Eddie and Ozzie Awards Winners. Research. Case Studies in Custom Content. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs.

There is an exciting set of new research to help you understand the way purchasing decisions are made, and new ways you can leverage this science to create better content to drive more favorable and faster purchase decisions. In fact, studies show that on average, we are 2x more likely to avoid risk than pursue gains.

Over the past three years Don Bulmer , Peter Auditore and myself, all Society for New CommunicationsResearch fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence. You can purchase the study here.

In a research study done in August 2011, LinkedIn was used the most by journalists for consuming news, understanding it better and engaging with their audience. The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%).

I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Here are eight fantastic facts from the Social Habit’s latest study. Check out this growth rate between 2009 and 2012. facebook research edison research jason falls jay baer social habit social media research tom webster

found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

In 2009, we began executing our own inbound marketing strategy, which initially focused on a three vehicles for creating and disseminating relevant, unique, and value-added content : OpenView Labs : This site would be our content hub, aggregating the best ideas and insight from our own team and top industry experts. Sound familiar?

Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. So what did they learn?

Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. So what did they learn?

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Presenting my first infographic.

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. hours.

The study discovered that there are a few key elements that facilitate organizational trust. Business.com Business Social Media Benchmarking study , 2009] 34% said they planned to create a customer community in 2011-12. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Not really.

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. But there is an element of mystery here. Is blogging dying?

Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Social Media Facts, Stats and Research. Social Media Report: Q3 2011 by Nielsen Research.

But this also plays out in the real world: In a now famous study , researchers found that people who were exposed to a smaller menu of jam in a grocery store were more likely to purchase jam than those who were exposed to a larger list (debunking the notion that “more” means “better”). S peed kills on the web. Don’t believe me?

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year.

In the Content Marketing Institute’s most recent study (to be out shortly), 65% of businesses have a blog. In 2009, the Muppets released The Diva Code: Miss Piggy on Life, Love and 10,000 Idiotic Things that Men Frogs Do to raving reviews. The Muppets are back! Let’s take a look. Expanding Your Net. What should you do?

Is Levin not privy to recent research? coalition of five major magazine publishers , including Hearst, Conde Nast, Time, and other heavyweights, has cited statistics from industry research firm Mediamark Research & Intelligence that indicates a 4.3 “L eave the heavy stuff. Just go.” Then came the Tea Party. Real Housewives.

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

According to the study, social media conversations are valued the most over sales meetings in Australia, Spain, Argentina, the UK and Japan. Social network usage among decision makers increased from 41% to 60% from July 2009 to July 2011, while micro-blogging grew from 21% to 39% in the same period. Social Network Use.

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today.

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Why are social analytics so important? Wowza! Wowza!

Okay not the traditional Math, Spelling, Social Studies type textbooks but there is definitely some good professional development reading we could all commit to spend more time with. attended the first IMS in Kansas City in October 2009 and have been impressed with everyone I have attended since. I am in the home stretch! Supplies.

From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. 500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. For every tool studied, a high degree of success is reported.

million by year-end 2010, increasing by nearly 50 percent from 2009. This research suggests that consumers want mobile pages to work as quickly as possible. Users are becoming increasingly dependent on mobile sites and applications for instant access to information, tools, deals, and product research. billion!

The study indicates that in May of this year, unique visitors to Google’s websites rose 8.4% study last year indicated that Google generates more than 10 billion searches per month, but that is probably much higher today. million in 2009, according to a Neilsen survey. Lucky for Google , it doesn’t have to imagine.

Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. His research passions are innovation and co-creation.

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). But, by no means, is this list complete. Adam L.

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).  But, by no means, is this list complete. Adam L.

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. The main concern we hear about is accuracy. Is the data correct?

recent study by Forrester and GSI Commerce states that social media marketing rarely leads directly to online purchases; less than 2% of orders among the retailers surveyed were the result of shoppers coming from a social network, according to The Purchase Path of Online Buyers report 2010, Forrester Research and GSI Commerce. Hurray!

The 2011 Inner City 100 winners grew at a compound annual growth rate of 39 percent and an average standard growth rate of 379 percent between 2004 and 2009. Collectively, the top 100 inner city businesses employ 6,720 employees and have created more than 3,227 new jobs between 2005 and 2009. 530 Bush Street, Suite 600. Privacy Polic

Studies show a clear revenue benefit,&# says Paul Marsden of Social Commerce Today. A recent study by L2 Thinktank indicated that 63% of this Under 29 market use social media to learn about brands, while over half are influenced by Facebook, blogs and other social media sites about product preferences, especially when shopping online.

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia. What is happening? 

The graph below shows which leads were the most significant (revenue generating) and from which sources they derived during a 6 month period in 2010 compared to 2009. forrester research survey showed that even the simplest things like a role can lead marketers astray if these details are ignored. Case studies. Context matters.

The graph below shows which leads were the most significant (revenue generating) and from which sources they derived during a 6 month period in 2010 compared to 2009. forrester research survey showed that even the simplest things like a role can lead marketers astray if these details are ignored. Case studies. Context matters.

After researching the +1 button myself and considering this desperation, I have to question how thought-out Google’s social strategy is. Written by Lauren Abercrombie on April 13, 2011 — 5 Comments At the end of last month Google launched their newest attempt to break into the social media game with the “+1” button. The answer is none.

After researching the +1 button myself and considering this desperation, I have to question how thought-out Google’s social strategy is. Written by Lauren Abercrombie on April 13, 2011 — 5 Comments At the end of last month Google launched their newest attempt to break into the social media game with the “+1” button. The answer is none.

Regardless, the founders now see the potential introducing their technology to marketing research, product testing and development. You can already sense how this can be applied to marketing research. New ways marketers get under your….ummm Right now the web camera can only analyze a facial expression associated with happiness.

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

These 101 online video stats will be enough to give you a good idea – and I’ll try my best not to have your eyes glaze over like you’re staring at a video screen … An overview of the world of online video The demand (and opportunity) for online video is staggering: According to a comScore study, released in February 2011, 82.5% of the U.S.

Studies Show the Decline of Traditional (Outbound) Marketing - The societal move away from accepting and responding to traditional marketing – advertising, direct mail, telemarketing, etc. Studies show: 78% of internet users are conducting product research online 1. Marketing Evolution. Even 5 years ago. read full story ).

My friends at HiveFire recently executed a content curation study of 150 marketing executives. As you can see below from our B2B Content Marketing Study , the biggest corporate challenges are indeed producing enough engaging content. To find the best and most relevant content and bring it forward. Heres what they found. Good stuff man.

According to a 2009 Forrester Research study, companies that excelled at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Inbound marketing has been shown to produce more sales leads at lower cost per lead than traditional (outbound) marketing techniques. Article written by eb2bleads.

With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It seems that Mobile is starting to experience what Social Media went through few years ago. Privacy Policy

According to a 2009 Forrester Research study,  companies that excelled at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Well, at its core inbound marketing builds relationships using digital marketing channels like the internet. Related articles. Cost Per Lead Inbound Marketing

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing.

Here is what the study said: Trust in all credentialed spokespeople is higher this year, signaling a desire for authority and accountability—a likely result of the skepticism wrought by last year’s string of corporate crises. Since 2009, academics and experts—long the front-runners—earned another eight points to climb to 70 percent.

According to recent research and marketplace trends, this convergence of offline and online media consumption isn’t too far off of where the living-room ecosystem is headed – for everyone. According to a recent Pew Internet study, 66% of all adults watch videos online, up from 52% in May 2008. I Earlier this month, Warner Bros.

I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making. Human relationships and peer-to-peer decision-making are inherently interrelated.

With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. In Part III we’re covering SEM. In Russia, English based keyword search models don’t provide as relevant results.

With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. In Part II we’re covering mobile. What about mobile video? Are attention spans longer or shorter?

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. This is third consecutive year in which the study was conducted. Free Webinar & Report: 2011 State of Inbound Marketing.

With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. Fadner says for decades new technologies and media proliferation have overwhelmed us. 530 Bush Street, Suite 600.

Atlanta, GA: Guest speaker, Russ Umphenour, joined FOCUS Brands as CEO in 2009. March 23, The Social Consumer: Case Studies and Roundtables. New York, NY: Reps from companies such as PepsiCo, Sony and Kotex will showcase their case studies on how they engaged, influenced and serviced consumers through innovative social programs.

The research indicates that inbound marketing dominated organizations experience a 62% lower cost per lead than outbound marketing dominated organizations. outbound continues to widen: In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 inbound’s share was 17% greater. Connect with HubSpot

Most retailers are taking some basic social commerce steps, like putting up a Facebook page and opening a Twitter account for marketing messages,&# said Paul Bryan , director of User Research and Design Strategy for Usography. An estimated $43.4 billion was spent online and social media played a pivotal role in its expansion. Absolutely not!

Webtrends studied 11,000 Facebook ad campaigns and found that $1.07 Click-through rate on ads designed to generate fans fell from.063% to.051% from 2009 to 2010. Webtrends is working on research into the effectiveness of different campaigns directed at a fan base, known as “fan nurturing.” per thousand to $.25

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Research and Stats. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Avoid mistakes that will cost you readers?

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.

Gartner CIO Study Highlights Need for Outcome-Base. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. Magazine.

He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. Our first research objective was to pinpoint where our audience was hanging out and what was being said about incentives. Within that time frame, we were listed on the Inc.

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor. Happy Twittering!

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Case Study: Improving Low Quality Score Accounts by PPC Hero. Google Instant) and changes within AdWords itself. ADVERTISEMENT.

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

Research released yesterday from The Center for Marketing Research at the University of Massachusetts Dartmouth indicates fast-growing U.S. The research effort, now in its fourth year, studies a compilation of the fastest-growing private U.S. 500 has a corporate blog, up from 45% in 2009 and 39% in 2008.  Magazine.

Gartner CIO Study Highlights Need for Outcome-Base. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. The tool uses a new version of our XcelLive platform (version 5.0) Tom then served Gartner as a Managing VP.

Again, good news… until I noticed that since creating the account in 2009 they have only produce 1 tweet. think this example offers a study of missed opportunity. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. thought. Hurray! 25- $.40.

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. last year (2009).

took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Mzinga is one company leading the way with its OmniSocial platform, the study will review more.”. she queried. How about you?”.

took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Mzinga is one company leading the way with its OmniSocial platform, the study will review more.”. she queried. How about you?”.

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Did some good research about click bank and will look more into #77, very interesting. be authentic. Ask questions 34.

Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Do White Papers Still Engage?

Gartner CIO Study Highlights Need for Outcome-Base. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research. Cost saving consolidation, optimization and services, combined with security and regulations, are driving the budgets.

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. Yet more studies showed that in 2010, marketers still listed lead quality and delivery as their top challenges.  The study states that this rate has held steady over the last three years.

Mobile expands to record number of Americans According to Forrester Research , more than one of three (36%) Americans will be using mobile Internet by 2015. For the younger population, the TV is still important, but where they’re getting that content from is changing,” says Jacqueline Anderson, an analyst at Forrester Research.

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Fast Draft™ | Project Quotes | Case Studies | BLOG | Bio | Contact Us b2bmarketingas outlined in my new book: “Crafting White Paper 2.0?. The strategy behind S.A.M.

Research and writing usually equate to insight and comprehension. Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. startups.

Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers.

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Gartner CIO Study Highlights Need for Outcome-Base. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Do White Papers Still Engage?

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Latest Research.

over 2008 and 2009 many nonprofit organizations are struggling to attract needed dollars to their general operating budgets and to unrestricted funds. According to Convio in 2009, email on December 31 helped drive what was (at the time) the single largest day for online giving. How can you capture 2010 increased giving opportunities?

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. million for 2009 and “triple that&# ($13.5.

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Because buyers are researching solutions on-line, they cannot look a salesperson in the eyes to determine credibility. Death of a Salesman?