[2009, Research] A wake up call for market research agencies
    The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.  When describing the ideal research project clients cite three defining features: Analysis is rigorous and there’s a clear storyline.
    [2009, Research] 10 Ways to Optimize Your Lead Conversion Rate
    Numerous studies show that swift follow-ups increase conversion. 80% of marketing leads are lost or discarded, according to  a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. B2B Content Marketing: 100% increase in lead gen for customer service software company [MarkeingSherpa case study]. Use your manners.
    [2009, Research] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    Bureau of Chemistry split into two separate agencies: the Bureau of Chemistry and Soils, which handled research, and the Food, Drug, and Insecticide Administration, which handled regulations. And, after conducting clinical studies in order to prove effectiveness, they had to disclose any serious side effects. 2009: FDA 2.0.
    [2009, Research] 10 things you need to know NOW about OmniChannel Marketing
    Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. Simply put, OmniChannel is multi-channel done right!”. Why is this hot now?
  • SAZBEAN  |  TUESDAY, JULY 22, 2014
    [2009, Research] 3 Tips for the Best Use of Video in Mobile Marketing
    The study found that 65 percent of Americans in 2012 owned a smartphone, up from 44 percent in 2011. 2009 study published in the journal Psychology and Marketing found that preschool children who didn’t know how to read could identify brands based solely on their logos. Others raise that estimate to 83 percent.
    [2009, Research] Insights from the B2B Barometer
    Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research , the BMC and the IDM.  Yup, 39%. 
    [2009, Research] 8 Elements of the Perfect Blog Post
    It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Studies have shown that it is easier for readers to begin reading when the lines of text are shortened. According to research, they should be longer!
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [2009, Research] Why Introverts Make Great Leaders
    There are studies and gender lines that run through it. In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. Ongoing research from Harvard suggests that solitude can actually make a person more capable of empathy towards others. million views worldwide.
    [2009, Research] The B2B Funnel is Now a Sieve
    just read a buyer research study that found buyers are hesitant to click on links when they don't know where they'll go. wrote about it in my book, eMarketing Strategies for the Complex Sale , in 2009. 'The buying process has gotten messy for B2B marketers. Every new channel puts a hole in your funnel. The Point. 
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [2009, Research] Small Businesses: Is Your Website a Novelty or a Utility?
    In April of this year, AYTM Market Research released data outlining various reasons why US Internet users prefer small businesses over larger companies. The study also found that 61.2% According to statistics from E-Marketer, Barlow Researchers, U.S. According to the research of E-Marketer et al., From Novelty to Utility.
    [2009, Research] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Case studies (69%). Research reports (59%).
    [2009, Research] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Case studies (69%). Research reports (59%).
    [2009, Research] Klout Founder says Lithium deal will propel new development
    At some point you need to balance pure research with commercial interests. Fernandez had an opportunity to study English and political science at Oxford University for a year before landing his first job in 2000 with a technology consulting firm in Los Angeles. This is early 2009 and the economy was terrifying. have the passion.
    [2009, Research] Diversity: A Strategic Business Issue
    2012 study by McKinsey, “ Is there a payoff from top-team diversity ?”, The study evaluated the executive board composition, returns on equity (ROE), and margins on earnings before interest and taxes (EBIT) of 180 publicly traded companies in France, Germany, the United Kingdom, and the United States over the period from 2008 to 2010.
    [2009, Research] Case study: Creating social media benefits in a regulated industry
    “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. have been using Twitter primarily as a research tool to find new content to share. Legal.
    [2009, Research] Who’s an Expert, and Why Experts Write Ebooks
    An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. of total US book sales in 2009 to 5% of the market in the first quarter of 2010. Who, exactly, is an expert? Who qualifies? They’re experts. Source: R.R. Bowker.
    [2009, Research] SEO is Dead. Content Marketing = Guaranteed SEO
    recent Searchmetrics study brought more weight to what we’ve known for a full year: social signals, defined as shares, comments, ReTweets and similar factors, is critical to guaranteed SEO results. Marketing research has found that the more you blog, the better your SEO rankings and chances of acquiring customers through content.
    [2009, Research] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Social media has enabled people to get content and product suggestions directly from friends and, according to Nielsen Research , 92% of consumers worldwide trust recommendations from friends and family more completely. 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links.
    [2009, Research] 3 Ways Your Website Is Chasing Customers Away
    In fact, a recent study by Deloitte states that 60% of consumers say they are going online more often to find the best products and services. You might think it is, but unless you’ve done extensive research, A/B testing, and customer surveys, you might be missing the mark and not even realize it. So what does this mean for you?
    [2009, Research] New Study: Get On YouTube, NOW
    Besides, we all rely on these kinds of studies from the cool kids to add rhyme and reason (i.e. So let’s just try and keep a dash of rational perspective as I relay these pretty convincing numbers: (One thing to note: Pixability used Interbrand’s Best Global 100 Brands for their study.). Ok, that was completely terrifying. Moving on -.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [2009, Research] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. IBM Global CMO Study. Case Studies. Target Case Study. Dive Rite Case Study.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [2009, Research] New Study: Email Marketing Actually Works?!
    However, a new study from Custora asserts that as far as customer acquisition goes, especially the Lifetime Value of customers, other channels are doing it better. According to Custora’s study, organic search still leads the way as the largest channel for online customer acquisition, accounting for 15.81% of total customers acquired.
    [2009, Research] Why Your Professional Services Marketer Needs Mentoring
    'In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. started out like any eager young marketer, ready to learn and to help grow the firm I had joined.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [2009, Research] 7 Steps to Transforming Into an Inbound Agency
    Inbound agencies must be their own best case study -- but more on this in a later step.). Aaron Aders, Co-founder and Market Research Director, Digital Relevance. In other words, be your own best case study. Acting as your own best case study will make the impact you''re promising seem attainable, and grounded in reality.
    [2009, Research] Is Thought Leadership The Future of Marketing?
    Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and  the future of search.
    [2009, Research] Using Genchi Genbutsu to Create Compelling Website Content
    Even though I’ve done many sites since doing this one in 2009, the Welch & Forbes site remains a favorite to this day. It’s then that I rely on telephone interviews and research — lots of research. Dennis studied under McClelland and went on to become one of the top U.S. Whew.). What do you think?
    [2009, Research] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
    Some research companies, for example, provide data and statistics for a fee. Use Creative Commons to find free images to use (and then cite their source), pay for your images using a stock photography service like iStockphoto, and do your homework when you're conducting research. We've all had those moments. To all 5,000 people. plain.
    [2009, Research] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. What do buyers really want from social media marketers?
    [2009, Research] 10 New Websites to Add to Your Social Media Blog List in 2013
    Jeremiah has probably been the biggest influence in my personal understanding of social media since I started following him – and seeing him speak – in 2009. Looking for new blogs to follow in 2013 for unique and insightful information on social media? Enjoy! Augie Ray: Experience: The Blog. Definitely not a “visual” blog.
    [2009, Research] The results are in: An experiment in social influence
    The results from this blog post provide a fascinating lesson and case study: The business situation. Based on my own research and knowledge of the subject, I knew that there was a good chance my appeal would fall flat.  ” I’d like to examine the results of this appeal as an example of “social influence” in action.
    [2009, Research] B2B and the tourism industry: Why mobile is key to successful digital strategy
    Without leveraging mobile as an integral part of your digital strategy your carefully thought out plans might not be secured for the future – here’s why: Recent research underlines the case for going mobile. 2012 Google research on the travel and tourism industry further accentuates the potential impact of mobile for B2B digital strategy.
    [2009, Research] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. He first discusses investing in skills development and references several recent studies: The average marketer receives less than a thousand dollars a year in training. Stay Tune
  • E-QUIP  |  FRIDAY, OCTOBER 5, 2012
    [2009, Research] E-Quip Blog: Training Brains for Change
    But the good news is that research in the field of neuroscience also reveals that focusing attention and effort causes the brain to rewire itself, developing new hardwired behaviors. This post borrows generously from their research. Researchers have found that "large-scale behavior change requires a large scale change in mental maps."
  • E-QUIP  |  MONDAY, OCTOBER 1, 2012
    [2009, Research] E-Quip Blog: The Power of Focus
    The next big thing in leadership may well be the application of neuroscience, the study of the anatomy and physiology of the brain. Much of what comes from the research explains what most of us have already observed about human behavior. Studies of the brain help us understand the underlying cause. ► 2009. 11:34 AM.
    [2009, Research] PowerViews with Dave Munn: The Transformed Marketing Organization
    Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. He cites a study ITSMA does each year in which executives are asked how they choose technology and consulting solution providers.
    [2009, Research] Follow The Money To The CMO
    It began in 2009.  It started with Adobe’s purchase of web analytics company Omniture in 2009. Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. And follow they did. 
    [2009, Research] Top Social Media Measurement and Tracking Tools
    2009 Eddie and Ozzie Awards Winners. Research. Case Studies in Custom Content. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [2009, Research] Personalize, Challenge & Engage
    There is an exciting set of new research to help you understand the way purchasing decisions are made, and new ways you can leverage this science to create better content to drive more favorable and faster purchase decisions. In fact, studies show that on average, we are 2x more likely to avoid risk than pursue gains.
    [2009, Research] Insights Into The Social Mind
    Over the past three years Don Bulmer , Peter Auditore and myself, all Society for New CommunicationsResearch fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence. You can purchase the study here.
    [2009, Research] The Social Media MBA: Current Social Media Marketing Trends
    Content Marketing A buzzword heard frequently in social media MBA studies is “ content curation ”. Yelp and Foursquare can be valuable location-based tools for both brands and business owners in relation to consumers researching products and services.  In no particular order: 1. Often, outsourcing may be required. Social Media MBA
    [2009, Research] Platforms Shaping Our World – Panel discussion at #2012Academic Summit
    In a research study done in August 2011, LinkedIn was used the most by journalists for consuming news, understanding it better and engaging with their audience. The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%).
  • E-QUIP  |  MONDAY, JUNE 18, 2012
    [2009, Research] E-Quip Blog: Motivating Change Through Reinforcement
    Stretch goals are popular in many companies, but behavioral research indicates that they do more to demotivate than motivate. Various studies have concluded that worker productivity (and human relationships in general) are greatly impacted by PNR. ► 2009. Monday, June 18, 2012. Motivating Change Through Reinforcement.
    [2009, Research] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Here are eight fantastic facts from the Social Habit’s latest study. Check out this growth rate between 2009 and 2012. facebook research edison research jason falls jay baer social habit social media research tom webster
    [2009, Research] Social Media’s Influence: Content is Key!
    In 2009, through the use of YouTube and other social networks, Canadian guitarist David Carroll publicly took United Airlines to task for breaking his instrument : United Breaks Guitars (His book “The Power of One Voice in the Age of Social Media” will be released in May 2012). Social media users have become major players in social change.
    [2009, Research] B2B Email Benchmarks: Answers Vary Widely
    found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [2009, Research] How a Small VC's Commitment to Content Made a BIG Difference
    In 2009, we began executing our own inbound marketing strategy, which initially focused on a three vehicles for creating and disseminating relevant, unique, and value-added content : OpenView Labs : This site would be our content hub, aggregating the best ideas and insight from our own team and top industry experts. Sound familiar?
    [2009, Research] Did you see the unicycling clown?
    Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. So what did they learn?
    [2009, Research] Did you see the unicycling clown?
    Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. Researchers at Western Washington University were keen to investigate the effects of divided attention during walking – comparing the impact of different distractions. So what did they learn?
  • E-QUIP  |  THURSDAY, MARCH 22, 2012
    [2009, Research] E-Quip Blog: Use Visual Aids That Work For, Not Against, You
    Research suggests that three days after an event, people remember only 10% of what they heard, but 35% from a visual presentation and 65% of a presentation combining both oral and visual. Educational studies indicate that about 83% of learning occurs visually. ► 2009. Thursday, March 22, 2012. theyre not speaker notes!).
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [2009, Research] New Infographic: B2B Lead Generation & Content Marketing Trends
    The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Presenting my first infographic.
  • E-QUIP  |  MONDAY, MARCH 12, 2012
    [2009, Research] E-Quip Blog: Why Negative Reinforcement Seems to Work
    Most everyone will agree (and research confirms) that positive reinforcement is the better approach to influencing behavior for the long term. Yet research indicates that less than 30% of American workers regularly give discretionary effort. ► 2009. Monday, March 12, 2012. Why Negative Reinforcement Seems to Work. Posts.
    [2009, Research] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Social allows the users (students for the sake of this discussion) to not only forge relationships with others in their field of study, but it also enhances the educational experience. Researching 3. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media.
  • E-QUIP  |  FRIDAY, FEBRUARY 24, 2012
    [2009, Research] E-Quip Blog: Moving Targets: Some Industry Benchmarks Hard to.
    confess my love of statistics--and research in general--to support the advice I give to clients. Unfortunately, research (and the statistics it produces) often is not nearly so trustworthy as we may like to think. Some studies indicate one thing, others point to a different conclusion. ► 2009. What to make of this?
  • E-QUIP  |  FRIDAY, FEBRUARY 17, 2012
    [2009, Research] E-Quip Blog: Maximizing Your Sales Leads
    Their study didnt focus on our industry, but do you think we fare any better? In some cases, this will involve doing some client- or project-specific research and reporting the results via email. ► 2009. Friday, February 17, 2012. Maximizing Your Sales Leads. The recession, of course, makes that task even tougher. Email.
    [2009, Research] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. hours.
    [2009, Research] Why Should a Social Media MBA Exist and Why the Corporate World Needs to Take Notice
    Students should learn to use social marketing techniques to conduct market research and create more effective campaigns, improve products, and generate leads. have asked my students in my Social Media Marketing class and Social Media Marketing Strategies class at SNHU what made them choose to study Social Media Marketing.
    [2009, Research] Does Your Company Inspire Trust? How Online Communities Can Help!
    The study discovered that there are a few key elements that facilitate organizational trust. Business.com Business Social Media Benchmarking study , 2009] 34% said they planned to create a customer community in 2011-12. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Not really.
    [2009, Research] Why are America’s fastest-growing companies killing their blogs?
    Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. But there is an element of mystery here. Is blogging dying?
    [2009, Research] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Social Media Facts, Stats and Research. Social Media Report: Q3 2011 by Nielsen Research.
  • E-QUIP  |  MONDAY, JANUARY 16, 2012
    [2009, Research] E-Quip Blog: Cultivating Client Focus
    Studies show that employee performance can improve dramatically when employees sense a direct connection to serving customers. They work for their boss--and not surprisingly, their relationship with that boss is the biggest factor in how satisfied they are with their job, according to Gallup research. ► 2009. Posted by.
  • E-QUIP  |  TUESDAY, DECEMBER 20, 2011
    [2009, Research] E-Quip Blog: Top 10 Blog Posts of 2011
    The research indicates the answer is a resounding yes. You should be aware of what the research says about why employees leave. Traditional "incentives" have been shown in several studies to be ineffective in affecting behavior. But the research indicates otherwise. ► 2009. Tuesday, December 20, 2011. 32 PM.
    [2009, Research] Do People Still Want to Talk to Each Other?
    Yes, we all start the research process online for just about everything these days. Sources: 1) Adinsight Brochure (2009). 2) Oracle Cross-Channel Commerce Research Study (2011). 3) IMShopping and Harris Interactive Survey (2009). 'I’m kind of a data nut.  Well, my list is getting long.  blog General Tips
    [2009, Research] Why the Fate of Your Website Will Be Decided in Less Time Than it Takes You to Read This Sentence
    But this also plays out in the real world: In a now famous study , researchers found that people who were exposed to a smaller menu of jam in a grocery store were more likely to purchase jam than those who were exposed to a larger list (debunking the notion that “more” means “better”). S peed kills on the web. Don’t believe me?
    [2009, Research] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.
    [2009, Research] SMB a New Year Bright Spot for IT Sales and Marketing?
    According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year.
  • JUNTA 42  |  THURSDAY, NOVEMBER 3, 2011
    [2009, Research] The Muppets and Content Marketing: 3 Things You May Be Missing
    In the Content Marketing Institute’s most recent study (to be out shortly), 65% of businesses have a blog. In 2009, the Muppets released The Diva Code: Miss Piggy on Life, Love and 10,000 Idiotic Things that Men Frogs Do to raving reviews. The Muppets are back! Let’s take a look. Expanding Your Net. What should you do?
    [2009, Research] Harvey Levin: Sensationalist or Soothsayer?
    Is Levin not privy to recent research? coalition of five major magazine publishers , including Hearst, Conde Nast, Time, and other heavyweights, has cited statistics from industry research firm Mediamark Research & Intelligence that indicates a 4.3 “L eave the heavy stuff. Just go.” Then came the Tea Party. Real Housewives.
  • E-QUIP  |  THURSDAY, OCTOBER 27, 2011
    [2009, Research] E-Quip Blog: Getting to the Root of Problems, Part 2
    There is abundant research that disproves the notion that selling ability is attributed to certain personality types. On the contrary, studies indicate that people of all personality types can succeed at sales. ► 2009. Thursday, October 27, 2011. Getting to the Root of Problems, Part 2. So how do you get to the root cause?
    [2009, Research] Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue
    At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.
    [2009, Research] New Research: 60% of B2B Decision Makers Use Social Media
    According to the study, social media conversations are valued the most over sales meetings in Australia, Spain, Argentina, the UK and Japan. Social network usage among decision makers increased from 41% to 60% from July 2009 to July 2011, while micro-blogging grew from 21% to 39% in the same period. Social Network Use.
    [2009, Research] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today.
  • E-QUIP  |  FRIDAY, SEPTEMBER 2, 2011
    [2009, Research] E-Quip Blog: Putting Persuasion to Work
    These days its hard to discuss the topic of persuasion without acknowledging the work of Robert Cialdini, an Arizona State University psychology professor who spent years investigating the body of research on this subject. Studies show that trust is derived from the presence of three key elements: (1) concern, (2) competency, and (3) candor.
  • E-QUIP  |  SATURDAY, AUGUST 27, 2011
    [2009, Research] E-Quip Blog: Why Technical Professionals Aren't Persuasive
    But various studies disprove the notion that personality type has much to do with sales ability. In my next post, Ill outline some of the breakthrough research in the area of persuasion, and some associated practical tips. ► 2009. Saturday, August 27, 2011. Why Technical Professionals Arent Persuasive. We get this. Posts.
  • E-QUIP  |  SATURDAY, AUGUST 20, 2011
    [2009, Research] E-Quip Blog: 10 Top Tips on. Marketing
    This latest in my "10 top tips" series draws both from my own experience and the latest research on what works best in professional services marketing: 1. This was the consensus choice as the most effective marketing tactic for professional service firms, based on my review of several recent studies. ► 2009. Marketing.
    [2009, Research] Open Research: A Framework for Social Analytics
    You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Why are social analytics so important? Wowza! Wowza!
    [2009, Research] Back to School Brush-up for B2B Marketers
    Okay not the traditional Math, Spelling, Social Studies type textbooks but there is definitely some good professional development reading we could all commit to spend more time with. attended the first IMS in Kansas City in October 2009 and have been impressed with everyone I have attended since. I am in the home stretch! Supplies.
    [2009, Research] Blogging, social media use skyrocketing at universities
    From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. 500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. For every tool studied, a high degree of success is reported.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [2009, Research] 8 Key Mobile Marketing Trends
    million by year-end 2010, increasing by nearly 50 percent from 2009. This research suggests that consumers want mobile pages to work as quickly as possible. Users are becoming increasingly dependent on mobile sites and applications for instant access to information, tools, deals, and product research. billion!
  • E-QUIP  |  MONDAY, JUNE 27, 2011
    [2009, Research] E-Quip Blog: Adding Margin to Your Work and Life
    Studies have uncovered a myriad of detrimental psychological and physiological effects resulting from busyness. But recent research disproves the common assumption that multitasking is productive. ► 2009. Monday, June 27, 2011. Adding Margin to Your Work and Life. Some of us enjoy the rush, at least for a while. Posted by.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [2009, Research] Google Becomes First Company to Hit 1 Billion Views per Month
    The study indicates that in May of this year, unique visitors to Google’s websites rose 8.4% study last year indicated that Google generates more than 10 billion searches per month, but that is probably much higher today. million in 2009, according to a Neilsen survey. Lucky for Google , it doesn’t have to imagine.
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [2009, Research] E-Quip Blog: More Favorite Free White Papers
    Since Im constantly downloading white papers in my insatiable search for more best practices and useful studies, I thought it was time to again share some of my more recent favorites with you. There are some profitable insights contained in this study summary that can help you sharpen your business development strategy. ► 2009.
    [2009, Research] @fearlesscomp congratulates the Nifty 50 Men of Twitter
    Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. His research passions are innovation and co-creation.
  • E-QUIP  |  TUESDAY, JUNE 7, 2011
    [2009, Research] E-Quip Blog: Why Incentives Don't Work
    But in this case, the research doesnt seem to support the common sense assumptions. Overwhelmingly, studies have found a poor connection between rewards and better performance. One major study, in fact, found that the larger the reward, the poorer the performance. ► 2009. Tuesday, June 7, 2011. Mel Lester. 10:01 AM.
    [2009, Research] The 2011 #Nifty50 Top Twitter Men Reprise
    Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). But, by no means, is this list complete. Adam L.
    [2009, Research] 2011 #Nifty50 Top Twitter Men
    Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).  But, by no means, is this list complete. Adam L.
  • E-QUIP  |  MONDAY, MAY 23, 2011
    [2009, Research] E-Quip Blog: Why Employees Leave
    The Saratoga study identified seven main reasons why employees leave their job: The job is not what they expected. Research by the Gallup Organization found that poor job fit is the top reason for employee disengagement--when interest and productivity drop. ► 2009. Monday, May 23, 2011. Why Employees Leave. The bad news?
  • VIEWPOINT  |  MONDAY, MAY 23, 2011
    [2009, Research] New Response Databases - Valuable Resource for B2B Marketers?
    To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. The main concern we hear about is accuracy. Is the data correct?
    [2009, Research] The Future Of Social Shopping
    recent study by Forrester and GSI Commerce states that social media marketing rarely leads directly to online purchases; less than 2% of orders among the retailers surveyed were the result of shoppers coming from a social network, according to The Purchase Path of Online Buyers report 2010, Forrester Research and GSI Commerce. Hurray!
  • E-STORM  |  FRIDAY, MAY 13, 2011
    [2009, Research] e-storm international ranks #24 on Fortune's & ICIC Inner City 100.
    The 2011 Inner City 100 winners grew at a compound annual growth rate of 39 percent and an average standard growth rate of 379 percent between 2004 and 2009. Collectively, the top 100 inner city businesses employ 6,720 employees and have created more than 3,227 new jobs between 2005 and 2009. 530 Bush Street, Suite 600. Privacy Polic
  • E-STORM  |  THURSDAY, MAY 12, 2011
    [2009, Research] Are You Falling Behind in the Social Commerce Economy? | e-storm.
    Studies show a clear revenue benefit,&# says Paul Marsden of Social Commerce Today. A recent study by L2 Thinktank indicated that 63% of this Under 29 market use social media to learn about brands, while over half are influenced by Facebook, blogs and other social media sites about product preferences, especially when shopping online.
  • BUYEROLOGY  |  SUNDAY, MAY 1, 2011
    [2009, Research] Plan for the Social Buyer Before It’s Too Late
      Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia. What is happening? 
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [2009, Research] Brand Awareness Strategy Tips B2B Online
    The graph below shows which leads were the most significant (revenue generating) and from which sources they derived during a 6 month period in 2010 compared to 2009. forrester research survey showed that even the simplest things like a role can lead marketers astray if these details are ignored. Case studies. Context matters.
  • EB2BLEADS  |  MONDAY, APRIL 18, 2011
    [2009, Research] Brand Awareness Strategy Tips B2B Online
    The graph below shows which leads were the most significant (revenue generating) and from which sources they derived during a 6 month period in 2010 compared to 2009. forrester research survey showed that even the simplest things like a role can lead marketers astray if these details are ignored. Case studies. Context matters.
  • E-STORM  |  WEDNESDAY, APRIL 13, 2011
    [2009, Research] Google +1, But Who's Counting…And Who Cares?
    After researching the +1 button myself and considering this desperation, I have to question how thought-out Google’s social strategy is. Written by Lauren Abercrombie on April 13, 2011 — 5 Comments At the end of last month Google launched their newest attempt to break into the social media game with the “+1” button. The answer is none.
  • E-STORM  |  WEDNESDAY, APRIL 13, 2011
    [2009, Research] Google +1, But Who's Counting…And Who Cares? | e-storm International
    After researching the +1 button myself and considering this desperation, I have to question how thought-out Google’s social strategy is. Written by Lauren Abercrombie on April 13, 2011 — 5 Comments At the end of last month Google launched their newest attempt to break into the social media game with the “+1” button. The answer is none.
    [2009, Research] 3 Winning Examples of B2B Blogs Done Right
    A look at these three B2B Blog Marketing Case Studies will show that these companies all have the following two characteristics in common: Take a Strategic Approach to Blogs – A social media strategy begins with research to understand how and where your target customers use social media and consume information.  Louis E. Nothing. 
  • E-STORM  |  MONDAY, APRIL 11, 2011
    [2009, Research] Is emotion measuring technology getting too personal? New ways.
    Regardless, the founders now see the potential introducing their technology to marketing research, product testing and development. You can already sense how this can be applied to marketing research. New ways marketers get under your….ummm Right now the web camera can only analyze a facial expression associated with happiness.
    [2009, Research] Technology Marketing Budgets Recover With Strength into 2011
    According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.
    [2009, Research] 101 Online Video Stats to Make Your Eyes Glaze Over
    These 101 online video stats will be enough to give you a good idea – and I’ll try my best not to have your eyes glaze over like you’re staring at a video screen … An overview of the world of online video The demand (and opportunity) for online video is staggering: According to a comScore study, released in February 2011, 82.5% of the U.S.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [2009, Research] 3 Marketing Lessons From Charles Darwin
    Studies Show the Decline of Traditional (Outbound) Marketing - The societal move away from accepting and responding to traditional marketing – advertising, direct mail, telemarketing, etc. Studies show: 78% of internet users are conducting product research online 1. Marketing Evolution. Even 5 years ago. read full story ).
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