B2B Marketing Directions

OCTOBER 9, 2016

For reasons that will become obvious, I'll refer to this research as the "PA survey" and the "PA report." I'm using this report, not because it is particularly flawed, but because it resembles many of the research reports I review. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. You can find an overflow of statistics. What is the relevance of social media for B2B? Is social media more of a B2C business? .

Social Media 53

Social Media Emarketing Forrester Media 53

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. I’ve been studying success and successful people as long as I can remember … easily 30 years. Depending on what research study you look at, less than 10% of all people write down and record their goals. So here goes.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. of the 2009 ISCRAM Conference. Lenhart, A (2009). A Smattering of Social Media Maturity Proof Points. San Francisco examiner.com. iStrategyLabs. Twitter Power: Tweets as Electronic Word of Mouth.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Industry benchmarks are only useful for bathroom reading. United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. That's good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Porch Group Media

JULY 11, 2019

From 2009 to 2017, US gross bookings for hotels grew from $116 billion to $185 billion and airline revenue increased from $155 billion to $222 billion. In the midst of this growth, digital transformation has also impacted the travel industry, both in digital tech and digital channels on which consumers can research and book travel plans.

Trends 40

Trends Marketing AI Marketing Management Loyalty 40

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. He first discusses investing in skills development and references several recent studies: The average marketer receives less than a thousand dollars a year in training.

Demand 120

Demand Process Work Management Marketing Management 120

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. The Noob Guide To Online Marketing. B2B Sales and Social Media.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

chiefmartech

JANUARY 18, 2018

According to IDC, data will expand 44-fold from 2009 to 2020 to reach an astounding 35.2 According to a Watermark Consulting study, customer experience leaders outperform laggards by nearly 70% in cumulative shareholder return on investment. zettabytes (1.8 trillion gigabytes). Conventional wisdom suggest we focus on one area.

Enterprise Management 96

Enterprise Management Effectiveness Work Management Marketing Management 96

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. 8 Facebook Facts and Statistics. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Have a new statistic that shows the opportunity is growing faster than ever? This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. Get Content. Get Customers. Promote it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Fast Draft™ | Project Quotes | Case Studies | BLOG | Bio | Contact Us b2bmarketing Thanks for stopping by and I hope youll visit this blog frequently!

Paper 40

Paper Best Practices RSS Landing Pages 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Did some good research about click bank and will look more into #77, very interesting. Reply Eduard Burt, D.C.,

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JUNE 29, 2010

His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future. But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good. All rights reserved.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Hubspot

JUNE 23, 2011

The study indicates that in May of this year, unique visitors to Google’s websites rose 8.4% A study last year indicated that Google generates more than 10 billion searches per month, but that is probably much higher today. million in 2009, according to a Neilsen survey. Yes, that’s 1 billion people !

Google 28

Google Paid Search Agency Companies Internet Marketing 28

readwrite

APRIL 22, 2010

Consider these statistics: nearly one quarter of the mobile web, according to a recent report from mobile search engine Taptu , is made up of shopping and services. According to a recent study from Juniper Research , the market for cloud-based mobile applications will grow 88% from 2009 to 2014. Cloud Computing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The statistical similarity shocks me. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Some of the statistics include: the world’s most popular online brands.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. No stack of case studies or conference road trips will do it, either.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Pay attention to your statistics with regard to calls to actions. Your blog works exactly the same way.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

OCTOBER 17, 2018

Experiment until your results are statistically significant. The experiment ran until a statistical significance was determined, which, in the end, only took about two weeks, To give you an idea of what that might look like, the test variants were labeled with internal language and included the following: default. Let it run.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96