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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. hours.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

Stats 90

Vital statistics for every B2B marketer

Earnest about B2B

Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Source: 2009 CSO Report ( [link] ). Got some vital statistics you’d like to share… please feel free to add to the list. B2B companies are ahead of their B2C rivals when it comes to social media adoption. Versus.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Research reports You can share research via white papers and eBooks, but I call this out specifically because it is a bit different. In my previous life as a marketing manager, I used to hire firms to do research, and my results were great: prospects love research, and the finding can be a gold mine for marketing. Content makes the world go round, doesn't it?

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Research reports You can share research via white papers and eBooks, but I call this out specifically because it is a bit different. In my previous life as a marketing manager, I used to hire firms to do research, and my results were great: prospects love research, and the finding can be a gold mine for marketing. Content makes the world go round, doesn't it?

The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Reports of Facebook “…getting more gray…” as the 35-54 crowd increases their participation by over 60% in the last year.  A Forrester research report must be purchased, but here’s several links that digest the topic and results for free:   InsideFacebook. 2009). of the 2009 ISCRAM Conference. 2009). 2009). Lenhart, A (2009). TopNews. iStrategyLabs. Welcome!

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 link] 4 days 7 hours ago @todd_metcalfe thanks.

B2C 11

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Social Media Research, Facts and Statistics.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Study: Social Media Pays by MediaPost Online Media Daily. Social Media Statistics and Research. New Harvard Study: 30 Key Findings on How The CEO Engages With Social Media by Jeffbullas’s Blog. Social Media Measurement. and ROI.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Some social network statistics as a bonus: reach, velocity and social capital.  More than 50 statistical measures displayed with graphics and maps.  Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. But where do you find benchmarks… tools for consistent measurement?  Welcome!

B2B 10

Best Social Media Stats and Market Research of 2009

Webbiquity

Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Each link is accompanied by a short illustrative snippet of the research findings. Market Research Findings from Around the Web. What are the latest trends in search?

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

You can’t find any public research that you can buy to learn more about the market; your company’s internal library staff has very little that you can use. Tackling price, take rate, messaging and usage in one survey can be too much in one study especially if you have a complicated product. 2. We are very pleased to have Wendy S. Focus – Brevity and clarity counts.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. 1. Facebook Facts and Statistics. Google+ Statistics. Video Marketing Statistics. eMarketer ).

Stats 133

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# Noting some statistics on the explosive growth of online video, David L. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Jeff Bullas shares some interesting social media statistics (e.g., Social Media Facts, Stats and Research. How can an brand establish trust online?

ClickInsights: 3 important components that will make a great case study

Connect the Docs

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts. Recommended Resources from Experts on Case Studies. Benchmarks and statistics. Blogs.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Connect the Docs

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities?" How does a Marketing Team use a Case Study? How does a Sales Team use a Case Study? Steps to Successful Case Studies.

Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Do you trust the statistics you use when you are making marketing decisions? Yahoo recently published a research study claiming that "77% of consumers identify themselves as green". Having taken a handful of probability and statistics courses, some market research courses, and having wanted to make a point or two with numbers myself in the past, I always look for the source. They go on to state that "23% claim to be deeply committed to environmental issues", and that "71% have an interest in purchasing an environmentally sound car." think so.

Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

Do you trust the statistics you use when you are making marketing decisions? Yahoo recently published a research study claiming that "77% of consumers identify themselves as green." Having taken a handful of probability and statistics courses, some market research courses, and having wanted to make a point or two with numbers myself in the past, I always look for the source. They go on to state that "23% claim to be deeply committed to environmental issues," and that "71% have an interest in purchasing an environmentally sound car." think so.

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals

B2B Marketing Savvy

Other Popular Posts:       Digital DeTox Tools      Twitter Blurs the Line       B2B Twitter Case Study      Email The Scoopdog Team. More than 50 statistical measures displayed with graphics and maps.  Not the easiest read; research and academic but well worth the time it takes.  . Read Time 2-3 minutes, unless you link out to play)   “Need to know…&#   drives much of the marketing conversation.  Who’s listening, what’s competition saying, reach and extended reach.  And results were positive.  Where do you go from here? . An “alert” function.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

2009 was about learning social media.    Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Consumer companies do extensive research to find out their customers needs.   No kidding!  Seth Godin.

Buyers Increase Use of New Info Sources

WriteSpark

Research and analysts. Interestingly, the study also showed greater declines than increases in prospects' use of newsletters, vendor email messages, advertising -- even video programs. For marketers, this study confirms the need to create extensive and regularly updated content. The resources with the highest levels of increased usage (20% or more): . Virtual events.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B Lead Generation Benchmark Study 2009. Have a new statistic that shows the opportunity is growing faster than ever? This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. B2B Lead Generation Benchmark Study 2009. Read on to get their insights.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

B2B Lead Generation Benchmark Study 2009. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). What types of metrics do B2B marketers need to measure a marketing campaign's success? Blogs. via Beth Harte).

Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding

B2B Marketing Savvy

 . (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy.  Thanx everyone for the reads, encouragement and support. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like.  B2B Case Study: PR. B2B Case Study:  Barriers & Lessons.

Content Marketing / Custom Publishing Research - Marketers Telling the Story

Junta 42

Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot , Upshot and Junta42. Note: the study requires name and email to download and the 20-page eBook can be downloaded here ). Here are the highlights from the 189 marketing professionals that took the study: Beliefs about Content Marketing. The take : this is consistent with our findings last December that found a 56% increase in content marketing spending in 2009 alone. Other Relevant Research. Measurement. The take : Wow!

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. You are excited until you see two key site statistics that burst your bubble. The above two web analytics are not mere statistics for your webmaster. They are: 1. They have a direct impact on your bottom line. Resources

Put one in the loser column for Mashable

grow - Practical Marketing Solutions

Forget confounding factors like spammers among your followers, re-tweeting, time of day, or the fact that the finale of "Lost" was on TV, if you have an eighth-grade education you would know this study is HOOOEY. Darren's "reporting" breaks every rule of statistical validity and journalistic responsibility. Only one of them took Barefoot to task for reporting shoddy statistics. Tags: ethics research measurement social media Yesterday there was an article on Mashable that just makes me angry. Under the title "What Click-Through Rate Can You Expect From Twitter?,"

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. The Media Audit gives yet another set of statistics on time by medium.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

Frankly, if I were trying to reach stay at home moms and new moms, I could build a marketing campaign off this article alone.  By doing some data mining, I was able to collect a couple of good statistics, a bunch of blogs and some marketing ideas. Juicy Statistics: One of the hardest parts of writing memorable copy is gathering statistics.  I keep an eye out for them when I’m reading the paper, watching the news or toodling around on the internet. According to a 2009 study by BlogHer, iVillage and Compass Partners, 23 million women read, write or comment on blogs weekly.”.

More irresponsible social media financial "research"

grow - Practical Marketing Solutions

One of the hottest articles on the web yesterday was a new study by Wetpaint and Altimeter Group proclaiming that they had cracked the code on social media value measurement. The report trumpets with breathless enthusiasm that "for the first time ever, Wetpaint/Altimeter Group have gone beyond surface case studies to measure the true financial value of social media. " But what's this.

A Heartwarming Story of Social Media, Family and QlikView

Customer Experience Matrix

My son works as a sports researcher at a cable television network. But I did introduce him to QlikView several years back, and he learned enough to analyze statistics for his college basketball team. Despite (or because of) his lack of technical background, and without any formal QlikView training, he created a very nice system to find prospects based on different characteristics and create ad hoc statistical summaries. But as an example what social media can sometimes accomplish, QlikView is a great case study waiting to be written. It's nice work if you can get it.