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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

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Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Use social media more effectively for research? 100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals?

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Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). What can SEO professionals learn from traditional marketers? the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them).

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

What's the best tool for social media research and learning? Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? How can you maximize the business value of tools like LinkedIn and Twitter? tools (delicious, Feedburner, LinkedIn et al.),

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

paid click volume (is) up 18% from January 2007 to March 2009.In Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

How are b2b buyers actually using social media in their research and buying decisions? While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? What's the best method for approaching social media marketing?