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New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend. » Social Media Research' Read the whole entry. »

Research 158
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A wake up call for market research agencies

Savanta

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. When describing the ideal research project clients cite three defining features: Analysis is rigorous and there’s a clear storyline.

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Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

Though I’m supposed to be an objective researcher, I have to admit bias here. I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. If they are out there, they aren’t reading this blog. So writing about this stuff is fun. Tweet This Post.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. for every dollar spent on it in 2009″ and “a November 2009 survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development.&#.

Tactics 100
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Nine Social Media Marketing Stats You Can Use

Webbiquity

The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. of marketing budgets in 2009 to 11.7% Twitter emerged at the SXSW conference in March 2007. Small Business Trends ).

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Best Marketing Strategy Insights of 2009

Webbiquity

How do you select the right market research to support your goals? A CMO’s guide to picking the right market research by iMedia Connection. Content Marketing / Custom Publishing Research – Marketers Telling the Story by Junta42. What strategies and tactics should you employ to maximize business results online?

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What Decision Research Tells Us About How Buyers Analyze Choices

Heinz Marketing

In this episode, we will examine decision-making research as it is explored in 3 papers: Bounded Rationality: The Adaptive Toolbox (Gigerenzer, 2001). So let’s dive in to what decision research can tell us about how buyers analyze choices. But we are going to look at 3, today, that have been heavily researched.