Contently

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. In the B2C finserv report, the top 20 links brought in 2,614 shares.

Branding 124

Branding Brand Identity Content Education 124

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. data from the Silverpop report. Here is the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. A Robert Half Technology study announces 54% of companies blog social media sites. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Biznology

MARCH 27, 2019

These are elbowing out the qualitative, more human metrics we used to report on. I started working in social media back in 2009. He goes on to share some case studies from his book. Now the major focus is on quantitative success measures. You remember those metrics, don’t you? A trip in the “way back” machine.

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Webbiquity

MAY 18, 2010

Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year. Eyes on the Prize with Custom Reports by Google Analytics Blog. by ECommerce Guide.

Analytics 100

Analytics Tools Best Practices Adwords 100

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Webbiquity

APRIL 7, 2010

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. New Research: Paid Search Builds Branding by ClickZ.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 10, 2010

Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find “super converters&# —combinations of keyword phrases, ad copy, and landing pages that align to produce “enormous profits.&# Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them?

Google 69

Google Verticals Click Rate Eye-Tracking 69

Writing on the Web

JANUARY 10, 2014

An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. of total US book sales in 2009 to 5% of the market in the first quarter of 2010. The International Digital Publishing Forum (IDPF) reported U.S. Reports from Amazon.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Hubspot

FEBRUARY 21, 2023

In fact, more than 70% of people who receive coaching report an improvement in work performance. This was confirmed by a 2009 study that found the biggest factor for impactful coaching was the learner's willingness to be coached. What makes coaching so effective? Instead, it's your readiness to be coachable.

Analytics 64

Analytics Examples Studies Practices 64

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. Therefore, they need a basic understanding of the issues that can impact the validity of survey results and make survey reports more or less credible and authoritative.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Savanta

NOVEMBER 11, 2014

Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. Again let me quote from the 2014 GRIT Report.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. I’m sitting on a panel next week that will discuss long-term marketing trends.

Spending 120

Spending Media Mobile Advertising Forrester 120

Exo B2B

SEPTEMBER 9, 2020

Through all this content, I found a study by ON24 and NetLine Corporation pretty relevant. These two agencies interviewed some of the world’s leading B2B marketing experts in their study: “2020 B2B marketing trends report: Brand, content and sales-marketing Alignment.” that seems to answer our questions.

Webinar Metrics 59

Webinar Metrics Branding Brand Identity Marketing & Strategy 59

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

Social Media 53

Social Media Emarketing Forrester Media 53

WriteSpark

DECEMBER 8, 2009

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

Webbiquity

JANUARY 10, 2010

Mark Walsh reports on the secrets of highly successful corporate Twitterers from Comcast, Dunkin’ Donuts and Six Flags. Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web. Pro Twitterers Share Their Secrets by MediaPost Online Media Daily.

Twitter 100

Twitter Tactics Tools Tips 100

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space.

Social Media 167

Social Media Trends Emarketing Media 167

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Just beware of that inevitable question “why are we not getting the same results?” United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Over the last two years, we published reports on the data coming from compiled data vendors.

Resources 120

Resources B to B Work Management Marketing Management 120

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Ive read both of them and they are terrific.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary. Eccolo Media 2011 B2B Technology Collateral Survey Report.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. The 2013 study was published by Michael Stelzner of Social Media Examiner and has other interesting findings. Almost 50% have only two years experience.

Social Media 100

Social Media Consulting Media Linkedin 100

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? In 2019, business leaders reinforced the need for digitized CX strategy , as reported in the Nov 2018 Seagate report. According to a 2019 study done by Pew Research, 81% of Americans now own a smartphone. Mobile-first: An organization-wide approach.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

WriteSpark

SEPTEMBER 16, 2009

In October 2009, the U.S. These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. 79% of corporations have reported AI to be crucial for their success in 2024 with 50% of them wanting to automate their business strategy tasks.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 study -- 448 ULDs. Location Studies.

Startups 69

Startups Google Press Domain 69

Customer Experience Matrix

SEPTEMBER 1, 2010

150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. 79% of corporations have reported AI to be crucial for their success in 2024 with 50% of them wanting to automate their business strategy tasks.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Convince & Convert

APRIL 9, 2013

Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. The study also found that younger consumers report higher levels of guilt for “cheating” on favorite brands with a competitor.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Marketing Craftmanship

JUNE 6, 2011

Do mainstream journalists – trained to present both sides of an issue they’re reporting – contribute to the public’s interest in and acceptance of information that’s known to be wrong? In 30% of cases where journalists reported that the claim was false, they included either side’s arguments as to why their side was right.

Business 100

Business Case Studies Curation Validation 100

Bluetext

OCTOBER 14, 2022

For example in 2009, Microsoft promoted Bing in a series of games, including NBA 2K10 and DJ Hero. According to a recent study conducted by Vantage Market Research, the global in-game advertising market size is forecasted to reach USD 12.35 In 2022, the third rendition of FarmVille reported over 200,000 downloads. .

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. I’ve been studying success and successful people as long as I can remember … easily 30 years. Depending on what research study you look at, less than 10% of all people write down and record their goals. Bruce Lee case study.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). A report from eMarketer found that in 2019, US consumers spent more time with their mobile devices than they did watching TV.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55