The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Announced as value-based sales & marketing tool vendor of record at EMC, Juniper Networks and NetApp, with continued standardizations at valued, long-time customers Microsoft, HP and IBM.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." One of the top challenges for any marketer is measuring marketing ROI. " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JUNE 27, 2006

« Direct mail for the complex sale that really works | Main | The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards » Podcast: Interview on the Cullinane & Green Report I was interviewed by podcasting experts Joe Cullinane and Roger Green on the Cullinane & Green Report.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Marketing is Essential During a Recession.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. It will likely pay off handsomely.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Vidyard

JULY 4, 2019

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. Video for FinServ Sales 💰📈 Within wealth management, Qualtrics Financial Customer Experience Report found that 47% of clients chose their financial advisor because of trust, higher than any other reason.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. The company reported $9.7 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Vidyard

JULY 9, 2019

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. Video for FinServ Sales Within wealth management, Qualtrics Financial Customer Experience Report found that 47% of clients chose their financial advisor because of trust, higher than any other reason.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. B2B Lead Generation Benchmark Study 2009. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. percent over 2009 spending levels."*

SMB 40

SMB Spending Marketing Management ROI 40

Unbounce

DECEMBER 13, 2018

Google introduced the first extension—sitelinks—way back in 2009. Expert Tip: The Unbounce Builder is an excellent tool for quickly creating landing pages that match your ads’ sitelinks. Expert tip: Use Google’s reporting tools to test how your modified segments are performing and adjust bids regularly.

Ads 111

Ads Google Mobile Advertising Clickthrough 111

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what's being said, and separating important substance from the noise? This tutorial is clear and generously illustrated with screenshots.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

The Effective Marketer

JUNE 23, 2009

Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher. Having said that, Jeanne’s presentation is a great starting point for those that have not seen their reports and want great actionable items for improving their landing pages.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

JULY 29, 2010

Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

JANUARY 11, 2011

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. A solid quarter of marketers are at the mature, strategic stage of social media marketing. “A

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. A solid quarter of marketers are at the mature, strategic stage of social media marketing. “A

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Actually, by combining the geo-targeted features of AdWords with careful keyword selection and close monitoring, AdWords can be a cost-effective advertising tool even for very modest sized enterprises.

Adwords 20

Adwords Tactics SEM Tips 20

The Effective Marketer

MARCH 9, 2010

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? Whitepaper shot on right is the right size (you can read the title of the WP) and right below it is a big red “download the full report&# button that you can’t miss. Big lead-in helps keep users reading.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

MARCH 17, 2010

This reverses the downward trend, where in 2009 spending dropped 8.3% The full report can be found at: [link] A synposis PPT can be found at: [link]. on average.

Budget Programs 40

Budget Programs Tools Bundling Planning 40

markempa

DECEMBER 21, 2006

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. How about concentrating budget dollars on better measurement tools for sales and marketing, process mapping or outside services to qualify and manage leads and capture and report on results?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you use AdWords reports to fine-tune campaigns? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

WebMarketCentral

OCTOBER 19, 2009

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). Rewriting the Beginner's Guide Part VIII: Search Engine Tools and Services by SEOmoz Danny Dover updates one of the most indispensable guides to the SEO craft anywhere.

SEO 20

SEO Best Practices Tagging Internet Marketing 20

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Telephone leads all media with the highest response rate of 5.53

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. There’s also many third-party tools designed to help you brainstorm long-tail keywords. Achieving ROI from Advertising Investment . The travel industry is booming.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Webbiquity

OCTOBER 18, 2016

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. 1) Persistence is essential. 2) Persistence requires discipline.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

The Effective Marketer

MARCH 12, 2009

This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. 2 Responses to Better Time Management with Smart Calendars Better Time Management with Smart Calendars « The Effective Marketer says: March 13, 2009 at 12:02 am [.] This is a GREAT time saver.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes. A new product launch. A write up on a blog.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. Marketing leaders get hung up on the financial ROI, but there is additional value that social offers that can have an impact on the bottom line through brand awareness, customer satisfaction, and lead generation. Social Media Evolution.

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Or do we need to show a verifiable ROI? The first is a diagnostic tool and the second one measures the health of the business. Learn to differentiate between metrics and key performance indicators (KPI).

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60