The Effective Marketer

FEBRUARY 15, 2010

Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully. Like Be the first to like this post. United States License.

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The Effective Marketer

NOVEMBER 6, 2009

Gartner’s comment about the decision focused on them being an independent research organization and denies they use “pay for play&# in the publication of their reports. This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. Let me explain.

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The Effective Marketer

MAY 18, 2010

If they were offered more money to create TPS reports they would switch to doing it in a heartbeat. I’m not sure whether it starts in school, their first full time paying job or it’s just the way they are. This bunch sees marketing only as a job. United States License. United States License.

Planning 100

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The Effective Marketer

MAY 10, 2010

The company reported $9.7 The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted. The first Aflac duck debuted in 2000. billion (US and Japan combined) that year, up $1 billion from the previous year. United States License.

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The Effective Marketer

NOVEMBER 4, 2009

The BBC reported that one third of office workers suffer from email stress, which I find interesting because email doesn’t really cause stress. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. Close the email and ask yourself again in 1 hour.

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The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. Happy salary negotiation! United States License.

Customer Surveys 100

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The Effective Marketer

JUNE 23, 2009

Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher. Having said that, Jeanne’s presentation is a great starting point for those that have not seen their reports and want great actionable items for improving their landing pages. United States License.

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The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. United States License.

Planning 100

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The Effective Marketer

MARCH 9, 2010

Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? Whitepaper shot on right is the right size (you can read the title of the WP) and right below it is a big red “download the full report&# button that you can’t miss. Big lead-in helps keep users reading.

Marketing Budget Creation 100

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The Effective Marketer

MARCH 12, 2009

This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. 2 Responses to Better Time Management with Smart Calendars Better Time Management with Smart Calendars « The Effective Marketer says: March 13, 2009 at 12:02 am [.] Like Be the first to like this post.

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The Effective Marketer

FEBRUARY 16, 2011

Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Regardless of what people think about MA it’s getting funding, and it’s growing. Reply Daniel Kuperman says: February 22, 2011 at 1:37 pm @Robin, thanks!

Marketing Automation Services 100

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