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Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

The post Proof of The ROI of Storytelling in Marketing? So when I started writing Mean People Suck , I knew I wanted to include it. Her husband Brian is also the amazing photographer behind my profile photo.) Please consider picking up your copy of Mean People Suck today, and get the bonus visual companion guide as well.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. by Email Marketing Reports. Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62

Tactics 100
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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Peter Da Vanzo.

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Unbounce Acquires U.S.-based Marketing Analytics Platform, LeadsRx

LeadsRX

Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels, allowing them to better optimize their conversion paths, ad spend and ROI.

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The Social Media ROI Debate

Webbiquity

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship by PPC News & Opinion. New Research: Paid Search Builds Branding by ClickZ.

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Alinean's record 2009 Performance and 2010 Hiring Plans

The ROI Guy

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Launched several ROI/TCO demand-gen campaigns with partner Ziff-Davis Enterprise ([link] establishing these tools on micro-sites for Dell and several others.