Customer Experience Matrix

SEPTEMBER 1, 2010

150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'. But lots of people do anyway.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JULY 7, 2009

When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. In other words, LucidEra was making very few sales or, even worse, was able to make new sales but couldn’t retain its customers.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The system has expanded its referral reporting to track results by the exact referring URL. Web analytics. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120