Trending Sources

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Do you provide web based reporting? The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. We just don't have the time to waste managing anything but.". Quality Vendor. Cancel/Reject Rate. Quality Vendor.

Is social media effective for B2B lead generation?

Sales Lead Insights

Michael Stelzner , best known as the author of Writing White Papers: How to Capture Readers and Keep Them Engaged , recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. Not bad!

Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

EST). I’ll join a panel of experts including Sherpa’s Research Director, Stefan Tornquist, and Senior Reporter, Sean Donahue. Create site and product tours that produce higher ROI. All attendees will also receive MarketingShepa’s  Special Report: “Create Content Your Prospects Adore.” This 45-page report provides dozens of the most useful content types for marketing purposes, along with practical tips for each. The webinar does cost $97, but how often do you get 90 minutes of training AND a special report for that price?  

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog

« Podcast: Tradeshow and Event Marketing with Ruth Stevens | Main | Avoid wasting your Pay-Per-Click lead generation budget » E-mail and the phone have high response rates, DMA report finds BtoB Magazine points out some interesting findings in the DMA 2006 Response Rate Trends Report which includes data for more than 1,500 campaigns received in 2004, 2005 and 2006.

How to Use Video Marketing To Get More Sales and Increase ROI

Synecore

Internet Retailer, December 2009). Retail sites with video increase conversion by 30% and boost average ticket by 13%. (L2 Specialty Retail Report, September 2010). We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Marketingweek, 2011).

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. We typically see that in terms of maximizing the overall ROI and total profit for our clients, our time is much better spent optimizing Google vs. spending time on the much smaller Yahoo campaigns. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients.

CPC 24

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Paper 12

Best of 2009: Social Media Marketing, Part 1

Webbiquity

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. by HubSpot. by Dave Fleet. Digg this!

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Definite ROI for our 2 appointments (3 days for $15, 2 meetings, $7.50 He shared with me "LeadLander was designed to turn traditional web analytics statistics that benefit marketing staff into reports that benefit sales staff, by providing specific information about the companies and people visiting web sites. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. They meet their promise. The following took place in the last 3 days. Day 1. Day 2.

What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising

Blue Focus Marketing

What’s the ROI of Your Mother? percent in 2009 to 20.9 While it’s true that those reporting average/above average results outnumber those reporting below average results by a ratio of three to two, these numbers are somewhat underwhelming. Finally, he got fed up and said, “ What is the ROI of your mother? ”. Show Me the Money! percent by 2021. Only 10.2

Marketers Need Return On Marketing Investment Now

Conversionation

Marketing ROI. Today, confidence is lower than during the crisis of 2009 , and the so-called Marketing Confidence Index hit a record low of 5.7%. So, it shouldn’t come as a surprise that for the fourth consecutive year, ROMI or marketing ROI keeps gaining attention among Belgian marketers. Marketing ROI is not a new concept and as Jim Lenskold wrote in 2004 (!)

ROMI 60

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. HOWEVER, because of information overload driven marketing fatigue, ZDE and others report that white paper downloads and frequency of use are DOWN year over year. They do if they are Interactive!

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Marketing Automation Catching On Fire

The Effective Marketer

Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Keep going!

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New. Over 200% ROI from a Value Selling Program Sound I.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Metrics and ROI. Wondering if “perhaps 2011 will be the year that social media measurement matures and comes of age,&# Don Bartholomew details five objectives including measurement, ROI and attribution. What to do? But 44.24

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). Bill Slawski reports on a patent from Yahoo! How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? Which SEO tactics should you avoid?

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Another noteworthy post from SMT is Social Media ROI - a financially sound method. After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions. Sure, online video is hot, but how you optimize video assets? Social Tagging

Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

But there are other reasons to consider it. - ROI reporting. It does this through its ResellerView portal, which attaches campaigns to leads it distributes to partners and reports back the revenues that partners associated with those leads. The system also captures campaign costs, so it can produce a proper ROI report. In particular, the system has a “Who’s Climbing Up” report that tracks scores based on recent email opens, link clicks, form submissions, purchase dollars and purchase events. This report can be turned into a list of hot prospects.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value.

PPC 1

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The new Realized ROI toolkit is available at: https://roianalyst.alinean.com/ent_02/AutoLogin.do?d=897224256317007750

ROI 1

Free Trials Aren’t What They Used to Be

LeadSloth

read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. The other three solutions were interesting though: ROI tools, free consulting offers and paid pilots. ROI Tools. ROI tools are probably more for decision makers than for product users. But if you don’t have an ROI tool yet, it may be a good idea to develop one. An important aspect of Demand Generation are the offers: what will your prospects register for? popular offer for software vendors is the free trial. Very true. Paid Trial.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The report has more interesting stuff and  I suggest you spend a few minutes reading it.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow.

Social media ROI and the mystery of brand equity

grow - Practical Marketing Solutions

Farquhar probably could not have foreseen the revolution just a few years ahead of him but his thought process and research are just as fresh and meaningful as we seek to fortify brands in 2009. Our theme this week is measuring the value of social media. Back in 1989, Dr. Peter H. Farquhar wrote: “A well-known brand can enhance the perceived value of a product.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. They do if they are.

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New. Over 200% ROI from a Value Selling Program Sound I.

ROI 1

Best of 2009: SEO Tips, Part 1

Webbiquity

David Berkowitz reports on how critical video is to attaining a first-page ranking on Google, reporting on a study showing that “ Videos are 53 times more likely to appear on the first page of search results than text pages.&# He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7 DoFollow Links vs. NoFollow Links by The Minority Report. Bill Slawski reports on a patent from Yahoo! Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Blogging helps.

Savvy Week in Review - September 4

Savvy B2B Marketing

Are We Too Worried With Finding the ROI of Social Media? - by @MackCollier Interesting counterpoint to the many blog posts about nailing the ROI of social media. Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder Olivier Blanchard reminds us about an eBook published earlier this year. Happy holiday weekend (for those of us in the states)!! Enjoy!

Savvy Week in Review - September 4

Savvy B2B Marketing

Are We Too Worried With Finding the ROI of Social Media? - by @MackCollier Interesting counterpoint to the many blog posts about nailing the ROI of social media. Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder Olivier Blanchard reminds us about an eBook published earlier this year. Happy holiday weekend (for those of us in the states)!! Enjoy!

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. Database Accuracy Metrics. Tweet This!

Inbound Marketing Automation

LeadSloth

brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. The ultimate goal of automation is to make marketing teams more productive, by automating repetitive tasks and creating better reports. tracking the source of leads and providing ROI reports.

5 Ways to Wow Your Prospects

Savvy B2B Marketing

A recent Knowledge@Wharton article highlights a report titled "Discovering 'WOW' -- A Study of Great Retail Shopping Experiences in North America," pointing to five major areas that contribute to a great shopping experience: Engagement : being polite, genuinely caring and interested in helping, acknowledging and listening. Here's how they can do just that.

5 Ways to Wow Your Prospects

Savvy B2B Marketing

A recent Knowledge@Wharton article highlights a report titled "Discovering 'WOW' -- A Study of Great Retail Shopping Experiences in North America," pointing to five major areas that contribute to a great shopping experience: Engagement : being polite, genuinely caring and interested in helping, acknowledging and listening. Here's how they can do just that.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark? RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. Because it’s real. It’s in the moment. Chad H.

ClickInsights: How to make marketing messages memorable?

Connect the Docs

B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. In addition to consulting, Mac conducts marketing workshops and seminars, writes regularly for leading marketing and business publications, is the publisher of Sales Lead Report, a newsletter with more than 15,000 subscribers, and Sales Lead Insights , his B2B marketing blog.

Product Selling is Dead

Content Marketing for BI

They also say buyers are increasingly considering “relationship ROI” while considering product ROI. Have we read the latest news and annual reports to find out what is happening now or where they want to go in the future? thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time. Does your marketing plan support that?

Product Selling is Dead

Content Marketing for BI

They also say buyers are increasingly considering “relationship ROI” while considering product ROI. Have we read the latest news and annual reports to find out what is happening now or where they want to go in the future? thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time. Does your marketing plan support that?

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Technorati Tags: B2B Marketing , sales marketing alignment , lead management , lead nurturing , Twitter , BtoB , social media , demand waterfall , marketing automation , marketing ROI. Why not have one on Why they switched?