Trending Sources

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Do you provide web based reporting? The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. We just don't have the time to waste managing anything but.". Quality Vendor. Cancel/Reject Rate. Quality Vendor.

Is social media effective for B2B lead generation?

Sales Lead Insights

Michael Stelzner , best known as the author of Writing White Papers: How to Capture Readers and Keep Them Engaged , recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI. Not bad!

How to Use Video Marketing To Get More Sales and Increase ROI

Synecore

Internet Retailer, December 2009). Retail sites with video increase conversion by 30% and boost average ticket by 13%. (L2 Specialty Retail Report, September 2010). We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Marketingweek, 2011).

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B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI. Therefore, ensuring that it delivers the best possible ROI is a critical priority. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.

Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

EST). I’ll join a panel of experts including Sherpa’s Research Director, Stefan Tornquist, and Senior Reporter, Sean Donahue. Create site and product tours that produce higher ROI. All attendees will also receive MarketingShepa’s  Special Report: “Create Content Your Prospects Adore.” This 45-page report provides dozens of the most useful content types for marketing purposes, along with practical tips for each. The webinar does cost $97, but how often do you get 90 minutes of training AND a special report for that price?  

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog

« Podcast: Tradeshow and Event Marketing with Ruth Stevens | Main | Avoid wasting your Pay-Per-Click lead generation budget » E-mail and the phone have high response rates, DMA report finds BtoB Magazine points out some interesting findings in the DMA 2006 Response Rate Trends Report which includes data for more than 1,500 campaigns received in 2004, 2005 and 2006.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. We typically see that in terms of maximizing the overall ROI and total profit for our clients, our time is much better spent optimizing Google vs. spending time on the much smaller Yahoo campaigns. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients.

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation Blog

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. Use these timestamps to jump to key points fast. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

B2B Lead Generation Blog: Two new reports on marketing and lead generation

B2B Lead Generation Blog

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. and ROI. ROI Is Dead by StraightUpSearch Blog. Must Read Posts about the ROI of Social Media by Social Media Today. This Guy Gets the Basics of Social Media ROI by My Venture Pad. Measuring Social Media ROI: Why it fails by Social Media Today.

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What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising

Blue Focus Marketing

What’s the ROI of Your Mother? percent in 2009 to 20.9 While it’s true that those reporting average/above average results outnumber those reporting below average results by a ratio of three to two, these numbers are somewhat underwhelming. Finally, he got fed up and said, “ What is the ROI of your mother? ”. Show Me the Money! percent by 2021. Only 10.2

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

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100 Social Media & Content Marketing Predictions for 2010

Junta 42

2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. The real ROI is always sales first; brand equity, like seventh. And, I hope, a consensus will start to emerge about the best ways for measuring ROI.    Much the same way as in 2009. I do think brand marketers will begin to rediscover the power of sophisticated email list management. And in 2010, maximizing ROI will still be an overriding consideration for marketers.   No kidding! 

Marketers Need Return On Marketing Investment Now

Conversionation

Marketing ROI. Today, confidence is lower than during the crisis of 2009 , and the so-called Marketing Confidence Index hit a record low of 5.7%. So, it shouldn’t come as a surprise that for the fourth consecutive year, ROMI or marketing ROI keeps gaining attention among Belgian marketers. Marketing ROI is not a new concept and as Jim Lenskold wrote in 2004 (!)

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. by HubSpot. by Dave Fleet. Digg this!

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Definite ROI for our 2 appointments (3 days for $15, 2 meetings, $7.50 He shared with me "LeadLander was designed to turn traditional web analytics statistics that benefit marketing staff into reports that benefit sales staff, by providing specific information about the companies and people visiting web sites. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. They meet their promise. The following took place in the last 3 days. Day 1. Day 2.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Metrics and ROI. Wondering if “perhaps 2011 will be the year that social media measurement matures and comes of age,&# Don Bartholomew details five objectives including measurement, ROI and attribution. What to do? But 44.24

Marketing Automation Catching On Fire

The Effective Marketer

Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Keep going!

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow.

Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tom’s latest endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

Social media ROI and the mystery of brand equity

grow - Practical Marketing Solutions

Farquhar probably could not have foreseen the revolution just a few years ahead of him but his thought process and research are just as fresh and meaningful as we seek to fortify brands in 2009. Our theme this week is measuring the value of social media. Back in 1989, Dr. Peter H. Farquhar wrote: “A well-known brand can enhance the perceived value of a product.

Interview with The Funnelholic

Digital Body Language

There have even been recent reports of teens leaving Facebook. Funnelholic: First of all, I haven’t seen reports of kids leaving Facebook. Steve: As marketers continue to refine their ways of measuring their success at the top of the funnel, will we see more standard CMO reporting on their successes (similar to the standard reporting that sales, finance, and operations usually does)?

B2B 4

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. HOWEVER, because of information overload driven marketing fatigue, ZDE and others report that white paper downloads and frequency of use are DOWN year over year. They do if they are Interactive!

Analyzing B2B Marketing: Balance Sheet and Income Statement

Digital Body Language

These ROI or ROMI analysis frameworks tend to run into challenges in a B2B marketing environment as the buying cycle is often of significant length, and influenced by many touch-points. This is a moment-in-time view of where leads are in the funnel, much as a financial balance sheet is a moment-in-time view of where dollars are in an organization at the end of a reporting period.

SQO 4

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. Do you provide web based reporting? The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. The numbers showed a significant difference in cancel/reject rates as well as pipeline conversion. What is their size?

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New. Over 200% ROI from a Value Selling Program Sound I.

Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

But there are other reasons to consider it. - ROI reporting. It does this through its ResellerView portal, which attaches campaigns to leads it distributes to partners and reports back the revenues that partners associated with those leads. The system also captures campaign costs, so it can produce a proper ROI report. In particular, the system has a “Who’s Climbing Up” report that tracks scores based on recent email opens, link clicks, form submissions, purchase dollars and purchase events. This report can be turned into a list of hot prospects.

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). Bill Slawski reports on a patent from Yahoo! How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? Which SEO tactics should you avoid?

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The report has more interesting stuff and  I suggest you spend a few minutes reading it.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Another noteworthy post from SMT is Social Media ROI - a financially sound method. After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions. Sure, online video is hot, but how you optimize video assets? Social Tagging

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The new Realized ROI toolkit is available at: https://roianalyst.alinean.com/ent_02/AutoLogin.do?d=897224256317007750

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value.

PPC 1

Free Trials Aren’t What They Used to Be

LeadSloth

read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. The other three solutions were interesting though: ROI tools, free consulting offers and paid pilots. ROI Tools. ROI tools are probably more for decision makers than for product users. But if you don’t have an ROI tool yet, it may be a good idea to develop one. An important aspect of Demand Generation are the offers: what will your prospects register for? popular offer for software vendors is the free trial. Very true. Paid Trial.

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

According to MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF), while 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate, the two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI." Social Tagging

The Enemy of Productivity

The Effective Marketer

The BBC reported that one third of office workers suffer from email stress, which I find interesting because email doesn’t really cause stress. This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. OK, maybe is still too early in the morning, but how about yesterday? United States License.

RSS 2

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New. Over 200% ROI from a Value Selling Program Sound I.

are you paid enough? new salary survey released

The Effective Marketer

Other sources for salary comparison can be found at: AQUENT | AMA 2009 Survey of Marketing Professionals PayScale.com Website Salary.com Website SimplyHired Website MarketingHire.com has some interesting links Glassdoor.com has salaries and reviews of companies And I would be negligent not to mention the always thought-provoking posts from Seth Godin, this time about the myth of big salaries.

RSS 2

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. They do if they are.

because you can't beat free marketing training

The Effective Marketer

Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher. Having said that, Jeanne’s presentation is a great starting point for those that have not seen their reports and want great actionable items for improving their landing pages. Here I talk about the final 5 classes. Welldone! But it is not.

Savvy Week in Review - September 4

Savvy B2B Marketing

Are We Too Worried With Finding the ROI of Social Media? - by @MackCollier Interesting counterpoint to the many blog posts about nailing the ROI of social media. Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder Olivier Blanchard reminds us about an eBook published earlier this year. Happy holiday weekend (for those of us in the states)!! Enjoy!

Savvy Week in Review - September 4

Savvy B2B Marketing

Are We Too Worried With Finding the ROI of Social Media? - by @MackCollier Interesting counterpoint to the many blog posts about nailing the ROI of social media. Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder Olivier Blanchard reminds us about an eBook published earlier this year. Happy holiday weekend (for those of us in the states)!! Enjoy!

The Difference Between Drip Marketing and Closed Loop Marketing

Modern B2B Marketing

  ROI will need to be determined for any email or marketing automation tools used for drip campaigns.   A closed loop marketing system helps provides feedback through reporting on each of the steps in the closed loop campaign allowing the marketer to adjust to prospects needs. These terms, often used interchangeably, are different approaches to how you nurture your prospects.    While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.