Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. data from the Silverpop report. Here is the U.S. in the UK.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Webbiquity

APRIL 7, 2010

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. New Research: Paid Search Builds Branding by ClickZ. New Research: Paid Search Builds Branding by ClickZ. What’s The Real Value of Brand PPC?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. October 2009 Online Marketing News. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. Whether they are acting as producers or consumers, marketers need to be able to evaluate the quality of research-based content resources.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Webbiquity

JANUARY 10, 2010

Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find “super converters&# —combinations of keyword phrases, ad copy, and landing pages that align to produce “enormous profits.&# Researchers: paid search ads don’t get as many clicks as believed by Econsultancy.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Outgrow

FEBRUARY 28, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Outgrow

FEBRUARY 25, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Writing on the Web

JANUARY 10, 2014

An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. of total US book sales in 2009 to 5% of the market in the first quarter of 2010. The International Digital Publishing Forum (IDPF) reported U.S. Reports from Amazon.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? In 2019, business leaders reinforced the need for digitized CX strategy , as reported in the Nov 2018 Seagate report. According to a 2019 study done by Pew Research, 81% of Americans now own a smartphone.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Exo B2B

SEPTEMBER 9, 2020

Through all this content, I found a study by ON24 and NetLine Corporation pretty relevant. These two agencies interviewed some of the world’s leading B2B marketing experts in their study: “2020 B2B marketing trends report: Brand, content and sales-marketing Alignment.” that seems to answer our questions.

Webinar Metrics 59

Webinar Metrics Branding Brand Identity Marketing & Strategy 59

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space.

Social Media 167

Social Media Trends Emarketing Media 167

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. I’m sitting on a panel next week that will discuss long-term marketing trends.

Spending 120

Spending Media Mobile Advertising Forrester 120

WriteSpark

DECEMBER 8, 2009

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. Read Susan’s post announcing this report. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Over the last two years, we published reports on the data coming from compiled data vendors.

Resources 120

Resources B to B Work Management Marketing Management 120

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Just beware of that inevitable question “why are we not getting the same results?” United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

Social Media 53

Social Media Emarketing Forrester Media 53

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. I’ve been studying success and successful people as long as I can remember … easily 30 years. Depending on what research study you look at, less than 10% of all people write down and record their goals. So here goes.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). A report from eMarketer found that in 2019, US consumers spent more time with their mobile devices than they did watching TV.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Bluetext

OCTOBER 14, 2022

For example in 2009, Microsoft promoted Bing in a series of games, including NBA 2K10 and DJ Hero. According to a recent study conducted by Vantage Market Research, the global in-game advertising market size is forecasted to reach USD 12.35 In 2022, the third rendition of FarmVille reported over 200,000 downloads. .

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26

markempa

JUNE 15, 2005

The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor. The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

seo.co

OCTOBER 6, 2021

If you’ve never taken the time to research how Google indexing works and what needs to be done to encourage search engine crawlers to sift through your site, now’s a good time to learn. The best course of action is to check the Google Manual Actions report and correct any issues that are highlighted. .

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

BuzzSumo

SEPTEMBER 20, 2019

My research focused on the Social Penetration Theory , also known as the Onion Theory. As Buzzsumo’s 2018 Content Trends Report showed, the vast increase in content on social media means that there’s greater competition for engagement. Steve Rayson. Conversational Marketing: The Antidote To Declining Reach.

Social Media 95

Social Media Social Marketing Conversion Media 95

Content Standard

NOVEMBER 2, 2018

In 2009, we began to see major changes in the complexity of the algorithms. Social media algorithms became more complicated as the networks took on issues such as click-bait, spam, and false reporting. Facebook began showing posts based on popularity instead of chronologically, and Instagram quickly followed.

Social Media 109

Social Media Media Word of Mouth Content 109

B2B Marketing Savvy

SEPTEMBER 15, 2009

Reports of Facebook “…getting more gray…” as the 35-54 crowd increases their participation by over 60% in the last year. A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Facebook: The Road Ahead : a TechCrunch report from the Web2.0

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Craftmanship

APRIL 8, 2016

Contrary to what’s reported in the Wall Street Journal , hedge funds are not helpless victims of volatile markets, poor performance or high fees. There’s a reason why it’s been viewed more than 26 million times since 2009. The University of Michigan studied the impact of improved communication related to medical errors.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

markempa

AUGUST 3, 2009

You get field-tested expertise, research, case studies and advice from service marketing professionals that work with successful firms. Michael Stelzner, Writer Industry Report White Paper. Vickie Sullivan, Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit. McLaughlin, Consult This!

Paid Search Agency 120

Paid Search Agency Companies Lead Gen Paper 120

Martech Advisor

JANUARY 10, 2020

And Wikipedia also reports that men working in STEM earn $36.34 48% of the CMOs appointed during this period were women, according to Russell Reynolds Associates, an executive recruitment firm that studied 200+ senior marketing job changes in the first half of this year. "I per hour – women earn only $31.11.

Lead Ranking 97

Lead Ranking Lead Scoring Marketing Qualified Leads Leads 97

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Convince & Convert

APRIL 13, 2015

Dorie’s book centers around the fact that we are entering a phase in our economy in which as much as 40% of the American workforce will be freelance contractors by 2020, according to an Intuit study. She has been a political reporter, presidential campaign spokesperson, nonprofit executive director, and documentary filmmaker.

B2B Thought Leadership 140

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 140

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Here I talk about the final 5 classes. Veredict : Those new to Marketing Experiments are in for a treat.

Training 100

Training Planning Marketing Budget Creation Work Management 100