2009 and White Paper - B2B Marketing Zone

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

OCTOBER 18, 2022

Reputation Includes content assets such as blogs and press releases 2. Demand creation Includes webinars, white papers, and product trials 3. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.

Lead Gen

Lead Gen Startups Demand Allocation

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper

Paper Enterprise Management B2B Thought Leadership Distribution

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Read on to get their insights.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Brochureware Is Not a Dirty Word

Marketing Craftmanship

AUGUST 19, 2011

These functions might include: “News”; “In the News”; “Upcoming Events”; “Thought Leadership”; “Case Studies”; “White Papers”; “Webinars”, etc. Based on these impressions, website visitors will likely conclude one or all of the following: This company is out of business.

Thought Leadership

Thought Leadership Paper Press Case Study

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper

Paper Enterprise Management B2B Thought Leadership Case Study

Good advice for growing your company from industry experts

markempa

AUGUST 3, 2009

There’s a special offer associated with the release of this book. Michael Stelzner, Writer Industry Report White Paper. Vickie Sullivan, Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit. Jeanne Urich, Killer Services Marketing White Paper. McLaughlin, Consult This!

Paid Search Agency

Paid Search Agency Companies Lead Gen Paper

Launch: Quickly Propel Your Business Beyond the Competition

Ambal's Amusings

JULY 27, 2011

Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009. If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner. Over to you. Fellow Marketers - What are you waiting for?

Business

Business Sample Press Paper

A Checklist for 2012 Content Marketing Plans

Writing on the Web

JANUARY 19, 2012

Which white paper or special report got good download rates? What were the press releases that got the most clicks? Related posts: A Checklist for 2009 Content Marketing Plans. (Checkout this previous blog post for Subject Line Tips ). Which email newsletters titles got better open rates ? Happy writing!

Planning

Planning Marketing Plans Content Marketing Content

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

. -- Topsy.com Previous post: Generating More “Educated Leads” on a Small Budget Next post: Focus on Content in B2B Marketing FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

White papers: Without a question, this continues to be the most effective content to build your in-house list. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing

Lead Nurturing Lead Generation Tactics Lead Scoring

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. The first study done by AWeber (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

We built HTML templates that protect the integrity and the functionality of the site from accidental changes while the client has complete freedom to add new site content, edit images and add new articles and white papers using a simple content management system (CMS). This white paper aims to change that perception of them.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Get Engineers Can Sell white paper now.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. What is effective content marketing?

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Move them from awareness to inquiry – get the prospect to sign up for a webinar. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use a social publishing site like scribd.com to gain a larger audience for your white papers. This white paper aims to change that perception of them.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Entice them to continue receiving regular communications from you by offering a free white paper or a special report. That’s all you need for now.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Management

Sales Management Pricing Price Marketing Websites

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Or do you want them to download a white paper? Leave a Comment Previous post: 7 “Rs&# for B2B Marketing Content Planning Next post: Using Content to Move Prospects Forward in the Sales Cycle FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Leave a Comment Previous post: A Blogging Style to Call Your Own Next post: How to Make Your Business Blog Be All It Can Be FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Planning

Planning B2B Marketing Emarketing B2B

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Features

Features Web 2.0 Planning Work Management

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Webinars

Trending Sources

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Webinars

Brochureware Is Not a Dirty Word

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Good advice for growing your company from industry experts

Launch: Quickly Propel Your Business Beyond the Competition

A Checklist for 2012 Content Marketing Plans

The Twofold Benefit of Optimizing Marketing Content

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

The Role of B2B Marketing is Shifting from Lead Generation to.

A Blogging Style to Call Your Own

Social Media and B2B Marketing Do Pair Well

The Distribution Trap – How Innovations Become Commodities

Variety of Content is the Key in the Early Stages of the.

Generating More “Educated Leads” on a Small Budget

Deconstructing the Four Stages of the Industrial Buy Cycle

101 Tips from 50 Small Business Bloggers

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

Creating Relevant B2B Marketing Content: Walk the Talk

Optimizing Your WordPress Business Blog

Social Media with Email Marketing – is it the Super Combo?

Top 10 Clichés to Avoid in B2B Marketing Content

The Disconnect Between B2B Content Marketing and Customer Engagement

Successful Industrial Websites Require Part DiY and Part.

Business Value of Social Networking

Focus on Content in B2B Marketing

Content Auditing and Mapping it to the Industrial Buy Cycle

Using Content to Move Prospects Forward in the Sales Cycle

How Relevant Marketing Content Helps B2B Branding

Shortening the Industrial Buy Cycle in 5 Simple Steps

Don't Count on Marketing Automation to Solve All Your Lead.

How to Use a B2B Blog to Win Customers and Influence Prospects

Are You Creating Irresistible Offers with Your Email Marketing?

B2B Lead Generation Using a Business Blog

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

High-Performance Email Marketing for Attracting and Engaging.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial and B2B Customer Engagement Simplified

How to Make Your Business Blog Be All It Can Be

The 6 essential rules of a website redesign – Ignore them at your.

7 “Rs” for B2B Marketing Content Planning

Translate Features into Benefits if You Want Your Marketing.

Content Creation Made Easy

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