The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. Unless you have the staff available to create new content quickly, you will be stuck.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

JUNE 8, 2007

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. The book was officially released on June 4, 2007.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 29, 2009

This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity. One other thing to consider is the teleconference provider, especially for your marketing webinars that are likely to have dozens of attendees. I hope these simple tips will help you with your webinar initiative!

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. Some of these simple gestures go a long way towards helping you land the job.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. There are examples and additional resources too.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Effective Marketer

JULY 21, 2009

Tell them about a new release! This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Get people to buy our products!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Marketing Insider Group

MAY 22, 2012

Following on from his 2009 success in “ Get Content. The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (new paperback edition) - by David Meerman Scott (@ dmscott ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Hubspot

JANUARY 15, 2015

The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. When Evian released its water ballet ad featuring babies in 1998, it was a hit. Honda released teasers prior to the full ad run to generate buzz and the spots went viral.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

Ambal's Amusings

JULY 22, 2010

To keep things integrated, make sure to use the same elements in your B2B online marketing content like blog posts, press releases or social media information. B2B Lead Generation Benchmark Study 2009. How to put the "Viral" in B2B Marketing Viral Campaigns? Kristina Halvorson's Content Strategy for the Web.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

ConvertKit

SEPTEMBER 14, 2020

It was April 2009, and Srini Rao graduated with an MBA – and no job offers. Sometimes it’s releasing that grip that leads to the biggest breakthroughs. The economy had just crashed. He called his website “100 Reasons You Should Hire Me.”. There was just one problem: “I couldn't come up with 100 reasons.”.

Opinions 77

Opinions Communities Creativity Television marketing 77

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Which brings up the whole “viral&# aspect of the platform. Tatyana Gann [link] Mark Tosczak Interesting post about PitchEngine, SEO and news releases.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

APRIL 1, 2018

Pepsi even released counter-ads shortly after the campaign launched. The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Online Marketing Institute

JUNE 30, 2009

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Any numbers to show success of one over the other?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Look through your latest news releases for ideas 11. Brainstorm blog post topics with colleagues and management and create a list for future reference and planning 9. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Develop a series of how to blog posts 13. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Martech Advisor

FEBRUARY 4, 2020

By March, TheFacebook had gone viral at Ivy League universities such as Yale and Columbia. Facebook introduced many features in the following years and expanded on the functionalities that enabled it to become a cash flow positive organization by 2009. Beacon was discontinued in 2009. The charges were later dropped.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. However, somewhere between 2009-2010 the genre began to lose steam.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. After the app was released for four days, it had 250,000 downloads.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Bannerflow

MARCH 4, 2021

It was one of the earliest iterations of a viral video. Before it was released, it was shared internally at Microsoft via email. Not only did the ad feed the hype machine already buzzing around the release of the title, it built a whole world extending beyond the game. The file size having to be less than 2mb for it to send!

Advertisements 97

Advertisements Advertising Campaigns Best Practices 97

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Time to Kill the Press Release? B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 4, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Hubspot

DECEMBER 11, 2013

Everything from the mobile optimization of your site to the social virality of your content also influences your search rank. In a video released this summer , Google''s Matt Cutts noted that he thinks marketers spend too much energy on link building. It''s a figure that has doubled since 2009. of searches in the U.S.

SEO 28

SEO Lead Ranking Lead Scoring Correlation 28

Hubspot

JUNE 17, 2015

Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". January 2011: Randy Clemens released The Sriracha Cookbook. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. Source: Beats by Dre.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Sample image from 2009 blogger quotes project 7. Whereas traditional PR pros will push their messages to media and influences in the formats of press releases, pitches, etc.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

SEPTEMBER 21, 2010

I've been a Radian6 user for years, in conjunction with other tools as needed, and am looking forward to your engagement tool being released so I can test it out! Total oversight on my part. As for including you, of course! I have to say that I am impressed so far. It is very economical for a smaller PR agency or large (from $9.99

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Tell a Memorable and Relevant Story to Make Your Content Marketing Positively Viral - Content Marketing Today , July 29, 2010 Geico’s Drill Sergeant Therapist Gets It Just Right. Time to Kill the Press Release? Find New Customers releases new white paper on email marketing , July 21, 2010. That was just a tip I hope you caught.

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. Traditional PR agencies may still use the older tactics of publishing press releases for a product that might not generate the required results for crypto companies. Year Founded: 2009. Crypto Press Releases.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. create their own badges etc?) Point 2 I think is slightly more tricky.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). million tweets per day.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

JANUARY 10, 2013

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Let people star in their own interactive ecard? Virtually unheard of … but totally awesome.

Campaigns 28

Campaigns Paid Search Agency Advertising Agencies Budget Programs 28

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. People dramatically quitting their jobs (hoax or not) seem to garner the viral attention all brands desire, yet few are finding a formula or pattern that has replicable staying power. We also cannot forget Dell's early foray into b2c killer sales — could that be the model?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Hubspot

JUNE 21, 2012

For instance, I recently stumbled upon one of HubSpot's older cartoons ( originally published in 2009 ) that someone shared on Twitter recently, poking fun at the differences in social networks: 3) Concept/Content Visualizations. Then pull together a research report on the findings, and release it as a new offer.

Linkbait 28

Linkbait Paid Search Agency Content Advertising Agencies 28