Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Vidyard

JULY 4, 2019

Besides one-to-one video, creating short videos to explain your product, onboard customers, troubleshoot common issues, and communicate product releases is a more proactive approach to customer support. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Customer Experience Matrix

OCTOBER 22, 2009

The system can cap the number of points earned by any one type of event, although this takes some configuration by the vendor. The latter is an unusual feature for Software-as-a-Service systems like SalesFusion, since most vendors are concerned that ad hoc queries could harm system performance.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Vidyard

JULY 9, 2019

Besides one-to-one video, creating short videos to explain your product, onboard customers, troubleshoot common issues, and communicate product releases is a more proactive approach to customer support. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. Some of these simple gestures go a long way towards helping you land the job.

Planning 100

Planning Work Management Marketing Management Trade Show 100

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Martech Advisor

NOVEMBER 7, 2019

Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. After this, in 2000 Google released its prodigal AdWords. Vendor-neutral RTB ecosystems started to thrive: since 2014 mobile ad formats officially outweighed desktop. Why SSPs and DSPs Are Brought In-House.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

The Effective Marketer

JULY 21, 2009

Tell them about a new release! This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Get people to buy our products!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 21, 2009

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.] Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

SugarCRM

MARCH 15, 2013

FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. SalesFUSION has been a leading marketing automation platform offering pre-integrated marketing automation for Dynamics CRM since 2009. Atlanta, GA. About SalesFUSION.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. In this post, I’m going to focus on content for the early stages of the buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Key takeaways of content mapping Get found early and often: Make sure your content is available where your buyers are searching for solutions and vendors Offer relevant content: Understand the industrial buy cycle and offer content that match the stages Offer a variety: Don’t restrict your content to web pages.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

NOVEMBER 18, 2005

So each irrelevant message (my vendors and potential partners) send is basically programming me to delete future messages from them. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Industrial Marketing Today

JULY 23, 2010

Therefore, the easier you make it on them to share your site content, the more likely you are to be included in the final shortlist of vendors. However, they do have a strong influence. Creates Content Marketing With Lasting Impact ). Rule #4: Build credibility and gain authority The Internet has made everyone into a publisher of content.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 Read the Gartner press release and advice here: [link].

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

Ambal's Amusings

OCTOBER 12, 2009

Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Most of the case studies were provided by Junta42 certified content vendors.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. “How do you leverage otherwise anonymous traffic?&# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Is Vertical CRM Right For Your Organization? b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. The first challenge is, for now at least, being met by using outside consultants, while a new breed of social media metrics vendors like Techrigy and Radian6 are building tools to address the second. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Convince & Convert

JUNE 7, 2010

Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer service. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall. marketers "earn their way in" (via publishing helpful information on a blog etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Martech Advisor

MARCH 30, 2020

Search Engine Journal (SEJ) released SEO for Beginners in 2017 in partnership with DeepCrawl, The HOTH, and SEO PowerSuite. Considering the short shelf-life of books published that cover digital marketing, this book stands its ground despite being released in 2009. SEO for Beginners: An Introduction to SEO Basics.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Customer Experience Matrix

DECEMBER 6, 2013

Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me. One of the vendors that contacted me was Optimove , a Tel Aviv-based firm that calls itself a “retention automation platform” but definitely fits the CDP criteria. It has a few U.S.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Time to Kill the Press Release? The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. The good news is that most analysts are predicting 4-5% growth for 2011.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Customer Experience Matrix

DECEMBER 29, 2009

I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. We reconnected in December and the product is now ready for its close up.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

JULY 29, 2009

I’ve spent a lot of time recently talking to marketing automation vendors hoping to sell to small businesses. But the very fact that I'm talking to so many vendors means there is no lack of competition. Small business people just don’t have the time or expertise for elaborate vendor comparisons.

Small Business Marketing 120

Small Business Marketing Marketing Management Marketing Automation Services Multi-Channel 120

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience. What has been your experience, both as a vendor and/or a B2B customer?

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Customer Experience Matrix

MARCH 29, 2010

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. and release notes on the company Web site show a steady stream of enhancements. The system can also import external predictive models from vendors such as SAS and SPSS. But the fundamental approach has not changed.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 28, 2009

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. This is unusual among consumer marketing automation vendors. Although the vendor is working on an expanded planning system, this is already more features that many marketing automation systems provide.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

chiefmartech

OCTOBER 29, 2017

My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. Officially, my first published marketing technology landscape graphic was in 2011.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

Customer Experience Matrix

DECEMBER 24, 2008

The import is fairly quick: the vendor said that an extract of three to four gigabytes across thirty tables runs in about twenty minutes, of which about five minutes is the build itself. The current version of ADVIZOR runs on 32 bit systems which limits it to 2-4 GB of RAM, although a 64 bit version is on track for release in January 2009.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120