| | | Smashmouth Marketing | |  2009 + Release | 11 articles |
| Page 1 of 1 | Previous | Next | SMASHMOUTH MARKETING JANUARY 24, 2009 My Fresh Morning Glass of Carbon Dioxide The company might be trying to preempt criticism The company released a chart showing the different contributions. I just had a wonderfully natural apple muffin, washed it down with a half a pound of carbon dioxide, that tangy Tropicana orange juice. At least that's what Pepsico said the carbon impact was in an article in today's NY Times. Production being the leading contributor, 60% with fertalizers and other energy consumption (heating plants in winter months). Distribution followed with another 22%. There is discussion of a "Carbon Label" similar to the nutrition label. | SMASHMOUTH MARKETING AUGUST 4, 2009  Lead Generation - Marketo's Definitive Guide To Lead Nurturing I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. What I found most useful were the examples of calculating the ROI of Lead Nurturing. | SMASHMOUTH MARKETING SEPTEMBER 8, 2009 Sales 2.0 Conference - Interview with Lee Levitt of IDC Mike: You recently released some research on Sales Enablement. IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients, and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Conference. Tell us about how Sales 2.0 is empowering sales professionals today? Lee: From my perspective, Sales 2.0 is not about technology. It's about improving the capabilities of the seller and the organization behind the seller. | SMASHMOUTH MARKETING SEPTEMBER 28, 2009 Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales This past week Joe Galvin of SiriusDecisions released a study titled " The Rapid Rise of Inside Sales." It shows that Inside Sales teams are overcoming the stigma of a support team and becoming more of a front-line, quota-bearing piece of critical sales strategies. Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status. Companies are investing in the line item of inside sales/telemarketing as more of a strategy than a support activity. | | | | | | | |
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SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 30, 2009 MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. For example, we just launched Genoo into public release. We issued a press release, and we've gotten some great blog posts as well as Tweets - to both the blog posts, as well as the press release. Next week, Oct. and 6, will be the Boston summit. Find me there and say hello. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. If you just had one slide to present, what would be on it? MORE >> -
SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 29, 2009 MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen
This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. For example, we just launched Genoo into public release. We issued a press release, and we’ve gotten some great blog posts as well as Tweets – to both the blog posts, as well as the press release. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. They can all work together. MORE >> -
SMASHMOUTH MARKETING | MONDAY, SEPTEMBER 28, 2009 Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales
This past week Joe Galvin of SiriusDecisions released a study titled " The Rapid Rise of Inside Sales." It shows that Inside Sales teams are overcoming the stigma of a support team and becoming more of a front-line, quota-bearing piece of critical sales strategies. Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status. This combination of the increased activity of inbound marketing incrementally impacting outbound efforts is a growing dynamic. MORE >> -
SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 8, 2009 Sales 2.0 Conference - Interview with Lee Levitt of IDC
Mike: You recently released some research on Sales Enablement. IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Conference. Tell us about how Sales 2.0 is empowering sales professionals today? Lee: From my perspective, Sales 2.0 is not about technology. It's about improving the capabilities of the seller and the organization behind the seller. MORE >> -
SMASHMOUTH MARKETING | TUESDAY, AUGUST 4, 2009  Lead Generation - Marketo's Definitive Guide To Lead Nurturing
I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. Excerpt: "the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of arning their business when they are ready. What I found most useful were the examples of calculating the ROI of Lead Nurturing. It's a must read. MORE >>
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