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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Press sections today don't have mechanisms for people to respond to a press release, to ask questions.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Press sections today don’t have mechanisms for people to respond to a press release, to ask questions.

Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced.

Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced.

Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales

Smashmouth Marketing

This past week Joe Galvin of SiriusDecisions released a study titled " The Rapid Rise of Inside Sales." It shows that Inside Sales teams are overcoming the stigma of a support team and becoming more of a front-line, quota-bearing piece of critical sales strategies. Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status.

Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

Mike: You recently released some research on Sales Enablement. IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients, and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Conference. Tell us about how Sales 2.0 is empowering sales professionals today? Lee: From my perspective, Sales 2.0

Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

Mike: You recently released some research on Sales Enablement. IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Conference. Tell us about how Sales 2.0 is empowering sales professionals today? Lee: From my perspective, Sales 2.0

My Fresh Morning Glass of Carbon Dioxide

Smashmouth Marketing

The company might be trying to preempt criticism The company released a chart showing the different contributions. I just had a wonderfully natural apple muffin, washed it down with a half a pound of carbon dioxide, that tangy Tropicana orange juice. At least that's what Pepsico said the carbon impact was in an article in today's NY Times. Production being the leading contributor, 60% with fertalizers and other energy consumption (heating plants in winter months).

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

We believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit".

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner.

Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Google Releases Algorithm Update to Punish Copyright Violators

Hubspot

Google now receives more copyright removal notices every day than they did in all of 2009 (the year they revamped their copyright removal process). That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

You can promote corporate blog posts, upcoming events, press releases and the newest white papers/case studies in an RSS feed(s) that you can add to your email either underneath the main "Thanks for registering text" or as a side column.

100 Social Media & Content Marketing Predictions - The eBook

Junta 42

Last week we released the 100 content marketing predictions for 2010 , easily our most popular post of the year. Thanks to our good friends at Zmags , we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in the world. You can view it here without signup!  

RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. I’m not sure anything went awry from a process standpoint, but I think it’s a learning experience for companies that enter into the “cattle calls” as much as it is for companies that release their RFP to the wild. Releasing a poorly written, poorly defined, and poorly executed RFP into the world can ruin your reputation among vendors and, instead of leading you to a good partnership, can leave you with the bottom of the barrel.

RFP 16

How to Launch an eBook or White Paper - Authority Rules

Junta 42

Copyblogger's Brian Clark just released a fantastic free report entitled Authority Rules. Brian send out a few notes before the release that it was coming. I'm just digging into this now, and urge you to really think about what Brian is teaching regarding the importance of your reputation in online marketing. But that's not the reason for this post. Just as important as Brian's content, is how he produced this report.

American Business Media - Research & Marketing

delicious b2bmarketing

Power Past that Press Release

Savvy B2B Marketing

‘Launch’ has come to mean a big event, a big day, a press release and more. We focus on that big day – drop the press release and work the crowd – and then, we go back to business as usual. A key point for marketing: Power past the press release.

Power Past that Press Release

Savvy B2B Marketing

‘Launch’ has come to mean a big event, a big day, a press release and more. We focus on that big day – drop the press release and work the crowd – and then, we go back to business as usual. A key point for marketing: Power past the press release.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Social Media Press Releases and Blogger Outreach.

PR 47

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily.

Vertica Announces 3.5 Release

Customer Experience Matrix

Summary: the new release of Vertica's columnar database can store several related data elements in a single column. release. version of Vertica is scheduled for release this October. Didn't we used to call that a row-oriented database? Benefits seem limited. Analytical database vendor Vertica yesterday announced its 3.5 The main feature is a new architecture called "Flexstore", which can combine several data elements into a single column.

Capture the data. Release the goodwill.

Beyond

There are many things in life that can ruin the mood. Caterpillars in the salad. Wasps in the bedroom. Spotify ads in the middle of my Sounds of Nature playlist. But nothing dampens my enthusiasm while I’m browsing the web quite as drastically as the dreaded data capture form.

Comparing B2B Online Data Sources - New Research

Acquiring Minds

Just this past week, Ruth and co-author Bernice Grossman , president of DMRS Group , a marketing consultancy, released an interesting study of major online sources of B-to-B data (Thanks to Ruth for acknowledging in the appendix my modest contribution). At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch.

How to write a press release

Bungalo

I recently received a call from a friend who was planning a benefit concert: she wanted to know how to write a press release. I pointed her to PRweb’s article, Tips, Guidelines and Templates for Writing an Effective Press Release , a very good how-to summary. Unfortunately, she’s a little late — her press release should have been sent three weeks ago. Some people think “publicity equals press release.&#

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

First Look at New Marketo Release

Customer Experience Matrix

release of his flagship product, scheduled for March 3. I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 The changes that Fernandez described seemed good but subtle. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com.

are you paid enough? new salary survey released

The Effective Marketer

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise.

RSS 2

3 Characteristics of Successful Modern-Day Press Releases

Hubspot

About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

RFP Database featured on MikeRoweWorks.com

Confluent Forms

Northampton, MA (PRWEB) April 1, 2009 -- The Request For Proposals Database is proud to be working with Mike Rowe of Discovery Channel's "Dirty Jobs" to put America back to work! announcements press releaseIn honor of Mike's site going live last month, the RFPdb Team scoured the web to add more than 100 new construction RFPs. Visit [link] and go to the "Job Site" portion of his site for the RSS feed of all our construction projects on his site and a link to the "RFP Database". "We

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team.

Brochureware Is Not a Dirty Word

Marketing Craftmanship

Uncategorized #brand damage #brand management #brand risk #brochureware #graphic design #marketing #PR #press releases #thought leadership #webinars #white papers marketing craftsmanship marketing ROI public relations social media website management

Words 43

Press Release: Wanna Get Dirty? The RFP Database is Proud to be Featured on MikeRoweWorks.com to put America Back to Work

Confluent Forms

Northampton, MA (PRWEB) April 1, 2009 -- The Request For Proposals Database is proud to be working with Mike Rowe of Discovery Channel's "Dirty Jobs" to put America back to work! Tags: announcements publicity press release advertise rfp In honor of Mike's site going live last month, the RFPdb Team scoured the web to add more than 100 new construction RFPs.