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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Press sections today don't have mechanisms for people to respond to a press release, to ask questions. Fouts presented yesterday in Boston.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Press sections today don’t have mechanisms for people to respond to a press release, to ask questions. Fouts presented yesterday in Boston.

Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. What I found most useful were the examples of calculating the ROI of Lead Nurturing.

Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. It's filled with useful information, starting with the basics and then working to the advanced. What I found most useful were the examples of calculating the ROI of Lead Nurturing.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. For example, we just launched Genoo into public release. We issued a press release, and we've gotten some great blog posts as well as Tweets - to both the blog posts, as well as the press release. Next week, Oct. 5 and 6, will be the Boston summit. Find me there and say hello. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. Kim: I agree that social media has been the hot topic.

Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

Mike: You recently released some research on Sales Enablement. IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients, and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Conference. Tell us about how Sales 2.0 is empowering sales professionals today? Lee: From my perspective, Sales 2.0 is not about technology. It's about improving the capabilities of the seller and the organization behind the seller.

Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

Mike: You recently released some research on Sales Enablement. IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Conference. Tell us about how Sales 2.0 is empowering sales professionals today? Lee: From my perspective, Sales 2.0 is not about technology. It's about improving the capabilities of the seller and the organization behind the seller.

My Fresh Morning Glass of Carbon Dioxide

Smashmouth Marketing

The company might be trying to preempt criticism The company released a chart showing the different contributions. I just had a wonderfully natural apple muffin, washed it down with a half a pound of carbon dioxide, that tangy Tropicana orange juice. At least that's what Pepsico said the carbon impact was in an article in today's NY Times. Production being the leading contributor, 60% with fertalizers and other energy consumption (heating plants in winter months). Distribution followed with another 22%. There is discussion of a "Carbon Label" similar to the nutrition label.

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

We believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". However, too often the RFP process is run by people who have never experienced the process before, either from the issuer or vendor side, and essentially don't know what to say or what to ask.

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. We are distinctive due to our technical aptitude , industry knowledge and business acumen. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective.

Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. What’s all this have to do with social media? about a survey they recently conducted. Not bad!

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. posted on Monday, June 29, 2009 at 11:25 AM by Rick Short Rick, Great blog topic - enjoyed reading. Wrong.

Google Releases Algorithm Update to Punish Copyright Violators

Hubspot

Google now receives more copyright removal notices every day than they did in all of 2009 (the year they revamped their copyright removal process). That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. And you know what's not good content? Copied content. but that certainly isn't a good practice. Not cool.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

You can promote corporate blog posts, upcoming events, press releases and the newest white papers/case studies in an RSS feed(s) that you can add to your email either underneath the main "Thanks for registering text" or as a side column. By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0

100 Social Media & Content Marketing Predictions - The eBook

Junta 42

Last week we released the 100 content marketing predictions for 2010 , easily our most popular post of the year. Thanks to our good friends at Zmags , we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in the world. You can view it here without signup!  

RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. It’s completely understandable. I’m not sure anything went awry from a process standpoint, but I think it’s a learning experience for companies that enter into the “cattle calls” as much as it is for companies that release their RFP to the wild. Releasing a poorly written, poorly defined, and poorly executed RFP into the world can ruin your reputation among vendors and, instead of leading you to a good partnership, can leave you with the bottom of the barrel. Rules of the RFP Road? design firm.

RFP 16

How to Launch an eBook or White Paper - Authority Rules

Junta 42

Copyblogger's Brian Clark just released a fantastic free report entitled Authority Rules. Brian send out a few notes before the release that it was coming. I'm just digging into this now, and urge you to really think about what Brian is teaching regarding the importance of your reputation in online marketing. But that's not the reason for this post. Just as important as Brian's content, is how he produced this report. Brian's launch model is something you, as a small business or brand, need to duplicate. Here's why: No forms, gates, or information required to access the content.

Power Past that Press Release

Savvy B2B Marketing

‘Launch’ has come to mean a big event, a big day, a press release and more. We focus on that big day – drop the press release and work the crowd – and then, we go back to business as usual. Who can argue with that? A key point for marketing: Power past the press release. Just because you drop the press release doesn't mean the launch is over.

Power Past that Press Release

Savvy B2B Marketing

‘Launch’ has come to mean a big event, a big day, a press release and more. We focus on that big day – drop the press release and work the crowd – and then, we go back to business as usual. Who can argue with that? A key point for marketing: Power past the press release. Just because you drop the press release doesn't mean the launch is over.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish.

PR 48

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one. Read on to get their insights. Blogs. Rebel Brown's blog Phoenix Rising.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. What was your "Aha" moment in 2009? Read on to get their insights. Jonathan Kantor. Happy Twittering!

Vertica Announces 3.5 Release

Customer Experience Matrix

Summary: the new release of Vertica's columnar database can store several related data elements in a single column. release. version of Vertica is scheduled for release this October. Didn't we used to call that a row-oriented database? Benefits seem limited. Analytical database vendor Vertica yesterday announced its 3.5 The main feature is a new architecture called "Flexstore", which can combine several data elements into a single column. Vertica offered two responses to my doubts. Vertica confirmed that it generally fills each block except the “last” one for any column.)

Capture the data. Release the goodwill.

Beyond

There are many things in life that can ruin the mood. Caterpillars in the salad. Wasps in the bedroom. Spotify ads in the middle of my Sounds of Nature playlist. But nothing dampens my enthusiasm while I’m browsing the web quite as drastically as the dreaded data capture form. It just changes the mood completely. It’s like a bucket of cold water. So why do so many B2B marketers do it?

Comparing B2B Online Data Sources - New Research

Acquiring Minds

Just this past week, Ruth and co-author Bernice Grossman , president of DMRS Group , a marketing consultancy, released an interesting study of major online sources of B-to-B data (Thanks to Ruth for acknowledging in the appendix my modest contribution). At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Ruth and Bernice asked fifteen compiled list providers to participate in the analysis and ten responded.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

How to write a press release

Bungalo

I recently received a call from a friend who was planning a benefit concert: she wanted to know how to write a press release. pointed her to PRweb’s article, Tips, Guidelines and Templates for Writing an Effective Press Release , a very good how-to summary. Unfortunately, she’s a little late — her press release should have been sent three weeks ago. Some people think “publicity equals press release.&# But they forget (like my friend) what happens after the press release is written  – distribution. Pay attention to media calendars.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

First Look at New Marketo Release

Customer Experience Matrix

release of his flagship product, scheduled for March 3. I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 The changes that Fernandez described seemed good but subtle. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

are you paid enough? new salary survey released

The Effective Marketer

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation! United States License.

3 Characteristics of Successful Modern-Day Press Releases

Hubspot

About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009. And people share thousands of press releases on Twitter , Facebook , and other social networks.

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation Blog

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 46

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. million euros or each solicitation for “natural male enhancement,&# so why are they ok with sending a “PR Speak” press release to someone who didn’t ask for it and who probably has no interest in it? [.] Please don’t. We don’t review advertising campaigns here and never have.

American Business Media - Research & Marketing

delicious b2bmarketing

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

Brochureware Is Not a Dirty Word

Marketing Craftmanship

As a result, website visitors might see…a company blog with only 3 posts over the past year; no press releases issued since 2009; a “Coming Soon” graphic for the In the News section; an archive of quarterly newsletters with many issues skipped; a 2 year-old white paper that’s no longer relevant; and zero upcoming events scheduled.

Words 43

RFP Database featured on MikeRoweWorks.com

Confluent Forms

Northampton, MA (PRWEB) April 1, 2009 -- The Request For Proposals Database is proud to be working with Mike Rowe of Discovery Channel's "Dirty Jobs" to put America back to work! announcements press releaseIn honor of Mike's site going live last month, the RFPdb Team scoured the web to add more than 100 new construction RFPs. Our goal is to enable businesses to find work and help their employees, as Mike says, 'go to work clean and come home dirty.' That's what RFPdb.com is all about." The demand for skilled workers to rebuild our country's infrastructure has never been greater.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. This is one conversation that helps gets social media initiatives approved… and funded. But where do you find benchmarks… tools for consistent measurement?  And don’t forget “Twitter Fuzzy Math&# ( nice blog post here ). Welcome!

B2B 4

Press Release: Wanna Get Dirty? The RFP Database is Proud to be Featured on MikeRoweWorks.com to put America Back to Work

Confluent Forms

Northampton, MA (PRWEB) April 1, 2009 -- The Request For Proposals Database is proud to be working with Mike Rowe of Discovery Channel's "Dirty Jobs" to put America back to work! Tags: announcements publicity press release advertise rfp In honor of Mike's site going live last month, the RFPdb Team scoured the web to add more than 100 new construction RFPs. Our goal is to enable businesses to find work and help their employees, as Mike says, 'go to work clean and come home dirty.' That's what RFPdb.com is all about." Membership on RFPdb.com is free. Need more incentive?

4 Ways to be a Better B2B Twitterer

WebMarketCentral

For example, I recently saw a link from Brian McDermott about how frequently news releases from the Obama administration contain spelling errors. There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. But to get more specific, what constitutes a good b2b tweet?

B2B 4

Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Modern B2B Marketing

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. Why should I care about Social Networks? .