Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. The company doesn''t release details but this is enteprise software: you can safely assume it’s not cheap.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

JULY 8, 2009

Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. The outlier here is eTrigue , a long-established player that I've never looked at in depth. Their ranking is still very low, but has increased substantially. I'll explore further when time permits.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

FEBRUARY 4, 2009

I took a detailed look at a beta of the next release a couple of weeks ago and liked both the interface and breadth of functionality. I’m just waiting for the official release (due in for late February) to publish a detailed review. I did publish a real review in July 2009.] Click here to read the review, published in April.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

OCTOBER 22, 2009

CRM is currently included at no extra cost, although the vendor plans to start charging around $10 per user per month when the enhanced version is released. The first version of SalesFusion was released in 2003, when the company was named FirstReef.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 8, 2011

See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120