B2B Marketing Unplugged

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6 steps to writing a better Request for Proposals, a primer

Confluent Forms

We believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". However, too often the RFP process is run by people who have never experienced the process before, either from the issuer or vendor side, and essentially don't know what to say or what to ask.

TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. We are distinctive due to our technical aptitude , industry knowledge and business acumen. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective.

Is social media effective for B2B lead generation?

Sales Lead Insights

Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. What’s all this have to do with social media? about a survey they recently conducted. Not bad!

Google Releases Algorithm Update to Punish Copyright Violators


Google now receives more copyright removal notices every day than they did in all of 2009 (the year they revamped their copyright removal process). That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. And you know what's not good content? Copied content. but that certainly isn't a good practice. Not cool.

How to Launch an eBook or White Paper - Authority Rules

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Copyblogger's Brian Clark just released a fantastic free report entitled Authority Rules. Brian send out a few notes before the release that it was coming. I'm just digging into this now, and urge you to really think about what Brian is teaching regarding the importance of your reputation in online marketing. But that's not the reason for this post. Just as important as Brian's content, is how he produced this report. Brian's launch model is something you, as a small business or brand, need to duplicate. Here's why: No forms, gates, or information required to access the content.

Facebook MythBusters

Buzz Marketing for Technology

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? Me neither! Not true.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

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Best Social PR Guides, Tips and Tools of 2010


How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish.

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Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Armed with this insight, I was much less surprised when Kenneth Cho of social marketing agency Social Agency told me that his new social media campaign tool Spredfast had been purchased immediately after release by major companies including AOL, IBM, HP, Cisco and Porter Novelli. Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. It seems like common courtesy to listen to an existing conversation before jumping in with a comment. Silly me. On reflection, this makes sense. links for each event. As the bit.ly

RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. It’s completely understandable. I’m not sure anything went awry from a process standpoint, but I think it’s a learning experience for companies that enter into the “cattle calls” as much as it is for companies that release their RFP to the wild. Releasing a poorly written, poorly defined, and poorly executed RFP into the world can ruin your reputation among vendors and, instead of leading you to a good partnership, can leave you with the bottom of the barrel. Rules of the RFP Road? design firm.

Power Past that Press Release

Savvy B2B Marketing

‘Launch’ has come to mean a big event, a big day, a press release and more. We focus on that big day – drop the press release and work the crowd – and then, we go back to business as usual. Who can argue with that? A key point for marketing: Power past the press release. Just because you drop the press release doesn't mean the launch is over.

Power Past that Press Release

Savvy B2B Marketing

‘Launch’ has come to mean a big event, a big day, a press release and more. We focus on that big day – drop the press release and work the crowd – and then, we go back to business as usual. Who can argue with that? A key point for marketing: Power past the press release. Just because you drop the press release doesn't mean the launch is over.

Time to Replace your Online News Room with Facebook!

Buzz Marketing for Technology

You can set up a Facebook Page for your business, use the Notes feature to upload all your press releases from your site automatically from your RSS feed (see chapter 5 of Facebook Marketing for Dummies ), add a bookmarking service like Del.icio.us as an application or widget, add photos or import photos using the Flickr application and add Videos or import them via the YouTube application.

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Vertica Announces 3.5 Release

Customer Experience Matrix

Summary: the new release of Vertica's columnar database can store several related data elements in a single column. release. version of Vertica is scheduled for release this October. Didn't we used to call that a row-oriented database? Benefits seem limited. Analytical database vendor Vertica yesterday announced its 3.5 The main feature is a new architecture called "Flexstore", which can combine several data elements into a single column. Vertica offered two responses to my doubts. Vertica confirmed that it generally fills each block except the “last” one for any column.)

Winning with thought leadership: Six lessons from IBM and Deloitte

Reputation to Revenue

Released publicly in May 2008, the core report highlighted five strategic attributes that CEOs are trying to build into their organizations: Hungry for change. B2B marketers know they need to invest in thought leadership, and many have indeed invested more during the last few years. Making the most of these investments, however, rests on having the right answers to a set of difficult questions: What topics should we highlight? How should we produce and package thought leadership content? How should we promote it? How can we measure success? Innovative beyond customer imagination.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one. Read on to get their insights. Blogs. Rebel Brown's blog Phoenix Rising.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. What was your "Aha" moment in 2009? Read on to get their insights. Jonathan Kantor. Happy Twittering!

Comparing B2B Online Data Sources - New Research

Acquiring Minds

Just this past week, Ruth and co-author Bernice Grossman , president of DMRS Group , a marketing consultancy, released an interesting study of major online sources of B-to-B data (Thanks to Ruth for acknowledging in the appendix my modest contribution). At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. Ruth and Bernice asked fifteen compiled list providers to participate in the analysis and ten responded.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Other Twitter Topics:        Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. This is one conversation that helps gets social media initiatives approved… and funded. But where do you find benchmarks… tools for consistent measurement?  And don’t forget “Twitter Fuzzy Math&# ( nice blog post here ). Welcome!

Capture the data. Release the goodwill.


There are many things in life that can ruin the mood. Caterpillars in the salad. Wasps in the bedroom. Spotify ads in the middle of my Sounds of Nature playlist. But nothing dampens my enthusiasm while I’m browsing the web quite as drastically as the dreaded data capture form. It just changes the mood completely. It’s like a bucket of cold water. So why do so many B2B marketers do it?

3 Characteristics of Successful Modern-Day Press Releases


About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009. And people share thousands of press releases on Twitter , Facebook , and other social networks.

How to write a press release


I recently received a call from a friend who was planning a benefit concert: she wanted to know how to write a press release. pointed her to PRweb’s article, Tips, Guidelines and Templates for Writing an Effective Press Release , a very good how-to summary. Unfortunately, she’s a little late — her press release should have been sent three weeks ago. Some people think “publicity equals press release.&# But they forget (like my friend) what happens after the press release is written  – distribution. Pay attention to media calendars.

Best of 2009: Social Media Marketing, Part 1


Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

First Look at New Marketo Release

Customer Experience Matrix

release of his flagship product, scheduled for March 3. I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 The changes that Fernandez described seemed good but subtle. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

are you paid enough? new salary survey released

The Effective Marketer

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation! United States License.

Great New Social Media Marketing Tool: PitchEngine

Content Marketing Today

If your primary public relations strategy still amounts to sending press releases to a finite number of media contacts, you fail to take advantage of the Internet. You need to take advantage of the emerging power of social media by creating a new kind of release to reach a much broader audience. Don’t think of your release is a “media relations tool.” And don’t use jargon!

Finally! A B2B social media success story

grow - Practical Marketing Solutions

His idea was to let people release their technology angst by finding the most creative ways to destroy their printer — on video.  At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  I believe this is the only one in the world.  ; )  And it is GENIUS! The submissions can be found here and they are hilarious. 

American Business Media - Research & Marketing

delicious b2bmarketing

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer

Fearless Competitor

In fact, in  research Silverpop is releasing this week , my colleagues found that 53% of B2B marketers still don’t score, and 69% don’t nurture (which requires some level of scoring and is a casualty of low scoring rates). A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Here’s the permalink to the original article too. Very important information on lead scoring best practices. Enjoy. budget, authority, needs and timing). After all, this seems to be where scoring falls down. What are these advanced ‘lead scoring secrets’?

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation Blog

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

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Is Content Marketing the New PR?


You give them a briefing, and they create press releases and advertisements that tout your products. Today my  article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. The OLD Situation. This is blasted out to a mass audience. The NEW Situation.

6 Tips for Preparing Your Company Sales Presentation

Savvy B2B Marketing

Olivia publishes a steady stream of valuable advice on her blog and has published a free guide entitled " The Quick and Easy Guide to Creating an Effective Presentation " *Photo credit: Wiki edit Jonny Released under the GNU Free Documentation LicenseWhen it comes to preparing and delivering presentations, Olivia Mitchell has seen and done it all. Design the presentation.

42+ Social Media Marketing Tools

Junta 42

Marketwire / PRWeb - Distribute your content using social media online news releases. Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.    Here's a taste.    If you have some social media tools you'd like to add, post them in the comments. Special thanks to those who made recommendations.

Market Relationships, Social Relationships, and B2B Marketing in Social Media

Digital Body Language

We have each seen examples of enthusiastic PR teams suggesting that we try to get everyone we know to pass along a great press release to their friends on Facebook. I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships.