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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

His other books are The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate (McGraw Hill, 2009). Scott has served as an affiliate faculty member for the University of North Carolina, Kenan-Flagler School of Business.

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Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. SEO Ranking Factors for 2009 by WebProNews. Mike McDonald provides his own take on SMX Advanced 2009 here, outlining the most important current ranking factors with title tags and anchor text at the top of the list.

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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

Everest had better wifi than his home in Columbus, Ohio). Just click here to provide your postal address (I’ll send it anywhere in the world)!

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10 Ways to Optimize Your Lead Conversion Rate

markempa

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Improve your lead qualification process to increase “sales ready” lead conversion rates. By focusing more on the best prospects, your conversion rates will rise. The biggest reason?

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

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Hiring After COVID-19: Post-Pandemic Trends to Watch

Zoominfo

According to the US Bureau of Labor Statistics : In April, 269,000 jobs were added to the economy, well below the previous month’s job gains, and the unemployment rate rose to 6.1 In May, the economy picked up a little steam with 583,000 jobs added, but still below the growth estimated by economists, while the unemployment rate fell to 5.8

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Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June.