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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Offer engineering kits with a full range of standard values with free refills to help the electronics design engineer evaluate his designs without having to go to multiple sources. Design for manufacturability (DFM) is the practice of designing products in such a way that they are easy to manufacture.

Web 2.0 60
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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

In our example…Various configurations of Type N612S control valves make them suitable for a wide range of applications. Continuing with our example… Quicker delivery because a wide range of sizes are available as standard control valves. Motives: how the customers’ needs are satisfied. Benefits: what’s in it for me (customer) WIIFM.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Two options for solving the pricing dilemma Show a range of prices to help your prospects make an initial budgetary decision. You can see an example of B2B web design prices from my company’s online marketing division’s website. And they’re making those decisions before they agree (or not) to meet with your sales reps.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. However, there’s no denying the low cost of email marketing.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100
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Top 10 Mobile Trends of 2010, Part 3: Emerging Markets

readwrite

That’s the day after Web 2.0 In total, Taptu found 83,000 mobile-enabled commerce sites, ranging from mobile shopping assistants to banks and mobile real estate sites. According to a recent study from Juniper Research , the market for cloud-based mobile applications will grow 88% from 2009 to 2014. Cloud Computing.