Webbiquity

APRIL 26, 2010

What key trends on the horizon do you need to be aware of? Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Webbiquity

APRIL 5, 2010

Sarah Evans offers her list of resources for keeping up on social media trends and performing online PR tasks more effectively, including PitchEngine , BeatBlogging.org and Twellow. Ann Pruit offers tips for maximizing the impact of online PR ranging from providing journalists with tips and insights to creating seasonal angles.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

JANUARY 12, 2011

The tools, briefly reviewed, range from the obvious (e.g., Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

Webbiquity

JANUARY 10, 2010

Their suite of apps ranges from simple branded buttons to social commerce tools, advertising and social rewards programs. An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Tell A Friend. Sprout Builder.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Sure, there are alternatives, ranging from other free or low-cost platforms (e.g., Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Trends. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100