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Digital B2B Marketing

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

FEBRUARY 4, 2012

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). Are “Leads” the Only Thing Left?

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Selling your Lead Generation Content

Digital B2B Marketing

APRIL 20, 2011

If you did, would the content you purchased live up to your expectations? The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Go to one of your registration pages. If your form included a $39.99 If your registration page fails the test also, don’t feel bad.

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