Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Sprout Social

MARCH 30, 2023

The campaign used Google Street View to allow people to step back in time and view old out-of-home ads from 2009 until 2022. By using Vistar Media’s point of interest and weather targeting tools, Sea-Doo’s campaign generated an 80% increase in purchase intent and 43% lift in consideration for the brand.

Paid Search Agency 106

Paid Search Agency Marketing AI Work Management Ads 106

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Porch Group Media

JULY 11, 2019

The travel industry has recently seen unprecedented growth driven by a stronger economy and higher consumer purchasing power. From 2009 to 2017, US gross bookings for hotels grew from $116 billion to $185 billion and airline revenue increased from $155 billion to $222 billion. Travel Industry Consumer Trends 2019.

Trends 40

Trends Marketing AI Marketing Management Loyalty 40

Sprout Social

JULY 25, 2016

In this sense, you’re exposing both brands to audiences with proven purchase intent and a need for each product. They even created a second flavor for their 2009 run with the popular online game World of Warcraft. You can work with them to create a marketing campaign that will be promoted to both audiences.

Work Management 66

Work Management Brand Identity Branding Planning 66

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Deciphering Shady Social Media Stats by Social Implications.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 22, 2010

Driving purchase intent through kinship. Driving purchase intent through kinship. [link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization. Big companies acting small again. link] jaybaer Spectacular comment Judy.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 2, 2010

Kinship creates purchase intent. Long live small talk (in a new form)! link] jaybaer You bet Rebecca. It lets us go beyond the brochure to begin to feel like we “know&# a company. That creates a feeling of kinship. Hence, the ROI of social media. The fact that you’re in public relations? All rights reserved.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153