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Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. more legitimate analogy for our present day is that we need to think like fashion designers. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company. The content chalupa.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?

The hidden costs of social media conversation

grow - Practical Marketing Solutions

Have you heard that a thousand times?  It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal.  It’s not the goal.  What is the future of the social media “conversation?”  And is it really a conversation at all …. So the idea that social media conversation is revolutionary is untrue.  The

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Is Social Media Wasted on PR Agencies?

The Point

But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. In practice, however, adopting a narrow focus on social media solely for PR purposes (just when did social media become the province of PR anyway?) is doing clients a disservice.

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. decided to see which PR firms were actively participating in social media. But If you don’t have a social media presence, tell me why. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. So some fields may be marked as “none” as a result.

Social Media for Finance Marketers: 3 Steps to Getting Started


When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Social media results rely on being social.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009


Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Measurement. Understand the Impact of Social Media by ClickZ.

10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

Looking for new blogs to follow in 2013 for unique and insightful information on social media? We are always looking for new insight as to how we can be better utilize social media for our business. On a daily basis, however, it is the blog posts of individuals, and a growing number of companies, which might have the biggest impact on our understanding of social media.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. Smart. Nifty.

Link 62

Social Media meet Security. Security meet Social Media.

WindMill Networking

These days, that battle between marketing and security is showing itself most readily in the area of social media. Smart corporate marketers have learned that social media isn’t a fad or a option: it’s a necessity. When an impasse arises around social media the only way forward is for both sides to first understand each others’ needs and requirements.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Eventbrite will also list your public event in its directory. Sharing photos, videos, press releases, media coverage, speaker updates, etc. It’s free to sign up and get started. Adam Q.

The Public Relations Secret Behind the $1 Million House Coupon Phenomenon

Content Marketing Today

This is especially true in the new Internet-powered world of public relations. She began with a traditional public relations approach of assembling a list of a hundred or so media contacts that might be open to writing about the unique coupon idea, particularly in the area of real estate. host of social media bookmarks for sharing. Fort Myers, Fla.

Great New Social Media Marketing Tool: PitchEngine

Content Marketing Today

Jump Start Your Online Public Relations for Free. They call it public relations for a reason. Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).

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Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. folio. Awards.

FREE Using Social Media eBook

PR Meets Marketing

After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Using Social Media: Part 5 – Blogger Relations. Using Social Media: Part 6 – Measurement.   .

Brochureware Is Not a Dirty Word

Marketing Craftmanship

As a result, website visitors might see…a company blog with only 3 posts over the past year; no press releases issued since 2009; a “Coming Soon” graphic for the In the News section; an archive of quarterly newsletters with many issues skipped; a 2 year-old white paper that’s no longer relevant; and zero upcoming events scheduled.

Words 34

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? remember when I started blogging in 2003 and there was only 11 true B2B marketing related blogs.

WOM 37

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

received this question from Nathalie Seoteman after she read my free ebook on using social media:  . Once you’ve done this for media coverage, video responses, Twitter responses, blogs postings and more, you can get a visual representation of the sentiment over time.  . But let’s assume that this works for 40% of the videos, blogs and media coverage out there. admit that I am ignoring the relative influence and weight of differing outlets, people or prominence of coverage. By noblelgnoble via flickr. efforts? Conclusions: Not an Exact Science, Yet.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

 .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . Social Networking Sites. How I Use Social Media in My Job: Part 2 - Search Feeds.  .

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. What’s more, social media supports SEO and even branding activities. Conversations Re: Sales | Marketing | Social Media | Etc. Ideally, do both. Acme Software Inc.).

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What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

  I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. As companies reduce their budgets for 2009, this may limit on what marketers can do with their programs. SEM/SEO, public relations, social media and other perceived “inexpensive” tactics will be used more by marketers.  . Budget Woes.

what's your marketing approach?

The Effective Marketer

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. United States License.

The Social Media MBA: Part 10: Translating Business Objectives into Social Media Objectives

WindMill Networking

What do you need to learn about social media marketing for business to get your Social Media MBA? This month, my Social Media MBA students are working on a project that involves a website, blog , and multiple peripheral social media platforms such as Twitter and Facebook. The world of social media is no different.  Where ? Which?

Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits

B2B Marketing Savvy

Other Popular Posts:          DIY Media Buying Or Use A Pro ?          Twitter PR Gem      Email Scoop. world , and a need to be mindful of fundamental core principles when executing on a public relations strategy.  Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations.

PR 1

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. Media Summit -->. 2009 Eddie and Ozzie Awards Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Publication.

URL 15

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? link].

Is Content Marketing the New PR?


Today my  article on Content Marketing was published on the blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You start defining the personas that you target, and you find out how to reach them through Social Media. The OLD Situation. This is blasted out to a mass audience.

Let the 2009 Trend Lists Grow

PR Meets Marketing

  One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. So what do I think will be top trends for 2009? To me, these seem almost second nature!

Revisiting PR Firms and Social Media

PR Meets Marketing

The response to my post on which PR firms ha s d a social media presence was, well, more than I expected. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. icerocket tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn.  . My post received 66 comments while Jeremiah Owyang’s post had 47 comments. 50 firms have blogs.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Consider the amount of fashion-related blogs compared to food processing technology blogs. Stroking the customers ego just like Facebook and other social media sites do. Enjoy!] Thanks for sharing.

P2P 14

Can Your Brand Survive a Soccer Mom’s Purse?

B2B Marketing Savvy

What’s different as social networks go digital is the scale and speed.  No longer can companies push messages with reasonable assurance that the company itself will shape and control product perceptions and brand image. . Other Popular Posts: Digital DeTox Tools       Twitter Branding       Analog Bridges       Email Scoop. The risks have scaled enormously, with the opportunities. Welcome!

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This is the second post in a 6 part series on how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . This lets me stay on top of any media, blog or tweet mentions. Search Feeds. Conclusion.

Optimize Your Tradeshow Presence

PR Meets Marketing

While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference. Media Outreach. While some conferences will provide you with a media list, don’t completely rely on this as your single source for media. Social Media. "conference hall" by shinemy via Flickr. Announce News.