Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Laughter lowers the intellectual shield your busy prospects have up all day just to survive the messaging onslaught.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Biznology

OCTOBER 12, 2017

But we pay attention to messages delivered from people we know and trust. Based on my research, what they wrote about was also highly relevant to clients and prospects. Needless to say, this increased my desire to optimize the content so that clients and prospects could find it in the relevant steps on their buyer journeys.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. This pattern is similar to what we saw in the 2008 / 2009 recession.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Marketing Craftmanship

APRIL 8, 2016

Although there are exceptions (which include those funds most likely to fare well over the long term), hedge funds are notoriously inept at expressing to prospective and current investors the “what, why and how” of their value proposition. There’s a reason why it’s been viewed more than 26 million times since 2009.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Savanta

NOVEMBER 11, 2014

In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”. So in total, 4 out of every 100 researchers are excited by the prospect of research making a difference.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Wow, it’s magical!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Valasys

FEBRUARY 4, 2020

The personal data of the prospects being used for online marketing would remain un-tempered in the process. According to Cam Fortin, VP of Product at NetWise, “Marketers can license trusted third-party audiences from NetWise & activate them in the platforms of their choice. NetWise was founded in the year 2009.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Cultivate trust. That's good.

Tips 101

Tips Business Lead Ranking Lead Scoring 101

Martech Advisor

AUGUST 20, 2019

70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. But today’s marketer must go beyond push marketing and make an impact on prospects or customers even before they think of buying the product. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

markempa

MAY 9, 2007

Lead nurturing is all about having consistent and meaningful communication with viable prospects (those that are “a fit” for your solution) regardless of their timing to buy. It’s not “following-up” every few months to find out if a prospect is “ready to buy yet?”

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

JULY 10, 2006

Ive written that consistent, patient, long-term contact with sales prospects results in better ROI. Marketing should nurture leads via a relevant and consistent dialog with prospects, regardless of their timing to buy. Ive written that consistent, patient, long-term contact with sales prospects results in better ROI.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JULY 9, 2007

Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need. A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

Industrial Marketing Today

SEPTEMBER 3, 2010

The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers. Passive reading of your content will not move the prospect along in his/her decision making process. He/she must take a desired action for that to happen. Ardath Albee of Marketing Interactions, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

MAY 8, 2006

prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? These people are called trusted advisors. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? These people are called trusted advisors. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

B2B Marketing Zone Posts

SEPTEMBER 15, 2009

September 4, 2009 to September 11, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Why Social Media Really Matters - Customer Experience Matrix , September 9, 2009.

Lead Nurturing 40

Lead Nurturing Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 6, 2010

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. If I fail in doing this, I risk losing trust, interest and, worse yet, any future business.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Writing on the Web

OCTOBER 9, 2011

In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? Social proof is a scientifically validated way of persuading people to trust you. Why hasn’t this problem been solved? What is possible? Social Proof.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

markempa

OCTOBER 2, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Customer Experience Matrix

OCTOBER 26, 2009

I’m not sure I trust the data, but it’s a pretty picture nevertheless. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - On one hand, it’s a rare opportunity to see data from business, rather than consumer, marketers.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

markempa

AUGUST 29, 2007

Like traditional networks, online social networks must be built on trust and value to be effective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But I still wonder about the value of social networking tools for lead generation and business development that Wegerts article brings up.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Launch Marketing

NOVEMBER 6, 2019

What They Did: Squarespace has attained their growth and success thanks to their focus on reaching a wide range of prospective clients. In 2009, Adobe acquired the marketing analytics company Omniture. This evolution was by no means a quick turnaround, since both creating the content and gaining a trusted readership took time.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Convince & Convert

JANUARY 17, 2012

By March of 2009, we had jumped head-first into the new world of blogging, and our strategy for success was very plain and simple: Address every question we’d ever heard from our customers. Considering ‘cost’ and ‘price’ questions are always one of the first queries of a prospect, why would anyone refuse to address it?

Transparency 139

Transparency Paid Search Agency Business Marketing & Strategy 139

Heinz Marketing

MARCH 4, 2022

Prospect Theory: An Analysis of Decisions Under Risk (Kahneman & Tversky, 1979). Prospect Theory, one of the articles mentioned before, expands upon how people tend to place a higher weight on a potential loss than a potential gain of a similar magnitude, despite the net result being the same on average.

Research 52

Research Peer-to-peer Domain Case Studies 52

markempa

AUGUST 17, 2007

But trust me its worth it. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Industrial Marketing Today

JULY 23, 2010

Passive reading of your content will not move the prospect any closer to his/her decision to buy from you. Whom do you trust when you are looking for authoritative and credible information? This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

In a post from 2009, Why Thought Leadership Is Your Most Valuable Asset , I wrote that thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations. Become the go-to source for research, insight and interpretation of the latest news and trends.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. That’s how their prospects and customers identify themselves in a very familiar way. Their marketing content conveys a very high degree of trust and a proven ability to lower risks to an absolute minimum. billion in Q2-2010.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. That’s how their prospects and customers identify themselves in a very familiar way. Their marketing content conveys a very high degree of trust and a proven ability to lower risks to an absolute minimum. billion in Q2-2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

markempa

FEBRUARY 1, 2006

It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years. It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

NOVEMBER 10, 2005

Lead nurturing is all about having consistent and meaningful communication with viable prospects regardless of their timing to buy. Can I trust you and your company? People want to work with trusted advisors. Can I trust you and your company? People want to work with trusted advisors. Is it going to be successful?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Online Marketing Institute

NOVEMBER 4, 2010

It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call. Trust me, I’ve seen it happen too often: the rep calls the prospect days later and either that prospect is unavailable after multiple attempts, or perhaps doesn’t even remember downloading the content.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40