Remove prospect

Smashmouth Marketing

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Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

In a previous blog article, I shared poll results showing C Level prospects being more than willing to take their first introductory appointment by phone. No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. I think not.

Lead Gen 100
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MarketingProfs b2b Forum - The Sessions I'll Attend

Smashmouth Marketing

Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy. Using a Multi-Touch Approach to Engaging and Nurturing Sales Prospects. Creative Rules for Integrated Campaigns that Get the Attention of Your Prospects. Email Workshop.

B2B 100
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MarketingProfs b2b Forum - The Sessions I'll Attend

Smashmouth Marketing

Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all. Unfortunately, I'll have to do my best to attend the most relevant sessions on my own. More later.

B2B 100
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Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : re-message to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition. Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009?

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Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : remessage to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition. Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009?

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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Smashmouth Marketing

Prospects pick up their phones less. I hear "woe is me" time and time again, but if it's any indicator that things are changing, our business tripled in 2009. Most of the prospects I talk with are actually in rebound mode and researching new ideas for when the budgets free up again." They use email more.

Demand 100
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SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World

Smashmouth Marketing

We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways. Clients and prospects are overwhelmed by public domain information.

Trends 100