Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. The places your prospects hang out in the social stream are opportunities to lay the groundwork for a relationship of trust. Check out your top competitors and see how they are approaching prospects on social media. The better informed your prospects and existing customers are, the more your brand can stand out as you uncover and address their needs. In 2009, Jon founded Nimble, Inc. Or your computer. Listen first. Be disciplined.