prospect 2009 Related Topics 
Onalytica B2B
JANUARY 8, 2019
I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.
Onalytica B2B
AUGUST 23, 2017
Shift from ‘deference’ to ‘reference’ As Marketing Week published back in 2009, there has been an “evolutionary shift from deference to reference; deference being people accepting what they are told and reference being people asking advice from peers.” For the full white paper, click the below button to download.
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