Remove prospect

LeadSloth

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MarketingSherpa’s Email Summit 2009

LeadSloth

Using Artificial Intelligence to predict prospect behavior. Using direct mail with dynamic printing to recover email addresses. Email Analytics. Integrating web & email analytics for better conversion. Email design. Leveraging user-generated content. Mobile email marketing. Cross-channel: using SMS and instant messaging.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. The rep may try to contact the prospect several times but will give up after a certain point. See also her recent blog post Five B2B Marketing Surprises From 2009. In this post I want to focus on the trends in Marketing Automation for 2010. Maria Pergolino, Sr.