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KoMarketing Associates

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How to Leverage Weibo for B2B Marketing in China

KoMarketing Associates

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. The tagged categories are helpful to identify thought leaders to follow and prospects to engage. As a microblogging site, users can share the posts of up to 140 Chinese characters and attach videos or photos.

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44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011 ( source ). The discussion on how B2B organizations market to their customers and prospects via mobile device will continue to gain intensity in 2012. Half of U.S.