Marketing Craftmanship

JUNE 6, 2011

One poll released nearly two months after the Palin posting showed that 30% of the American public believed that proposed health care legislation would “create death panels.”. What was the impact of the lack of clarity generated by this journalistic “procedural objectivity”?

Business 100

Business Case Studies Curation Validation 100

Chris Koch

APRIL 3, 2014

Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. More than 36 million people from the U.S. and Canada spent an average of 8.7 hours a week playing fantasy sports in 2013, according to the Fantasy Sports Trade Association.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Customer Experience Matrix

JANUARY 15, 2010

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. The good folks at Autonomy apparently had similar thoughts.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Hinge Marketing

JUNE 1, 2015

Paul proposed a book about Facebook marketing, which was turned down initially. Less than a year later, Paul resubmitted his proposal, noting that Facebook had doubled its membership and was continuing to grow at a rate that surpassed everyone’s expectations. This time, his proposal was accepted.

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

The Effective Marketer

MARCH 12, 2009

Don’t simply ask people to come to a meeting by calling or emailing, send them a meeting invitation: Most calendar programs have this option, which emails the person with a meeting request that they need to reply to with “yes”, “no” or “propose another time” (those are the standard options in MS Outlook). Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

markempa

DECEMBER 7, 2006

No one except the sales team knows what is going on inside the black box until a proposal or sale happens. No one except the sales team knows what is going on inside the black box until a proposal or sale happens. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

Industrial Marketing Today

JULY 20, 2010

The students had four weeks to design proposals. A proposal for double-paned glass evolved into an idea to fill the space between panes with water. Mindful of Ohio’s curriculum requirements, the school’s teachers came up with a project for the fifth graders: figure out how to reduce the noise in the library.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

August 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

markempa

MAY 21, 2007

Rigorously qualify - Every sales opportunity to make sure they fit your ideal client/customer profile before you starts to develop a proposal or agree to do work. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do you want to add 26 new customers this quarter? Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MAY 23, 2005

Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work. Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The ROI Guy

SEPTEMBER 21, 2010

in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% To fight budgeting and planning Frugalnomics, marketing leaders need to do a better job convincing frugal executives to spend more on marketing , and proving quantifiable ROI from proposed spending increases and executed campaigns.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

The ROI Guy

MAY 3, 2010

The survey was conducted from late October 2009 through January 2010. Already a growing trend since the bursting of the tech bubble in 2001, more senior financial IT decision making means that proving the value of proposed projects, and quantifying bottom line impact is more important than ever. This trend we term "Frugalnomics".

Gartner 40

Gartner Marketing Proposals Marketing Management Advertising Agencies 40

markempa

JUNE 8, 2005

No one except the sales team knows what is going on inside the black box until a proposal or sale happens. No one except the sales team knows what is going on inside the black box until a proposal or sale happens. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI Process Generation 120

The ROI Guy

APRIL 14, 2010

trillion in 2009). Solution providers must now begin to plan for a ramp up in customer discretionary budgets, and proactively propose projects, even if current budgets are "locked down" and priorities already set. trillion in 2010, (growing from $3.2

Spending 40

Spending Forrester Gartner Lock-In 40

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 Now more than ever, IT solution providers have an opportunity to help IT executives make the business case for proposed projects by collaborating with them on business case development.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

The ROI Guy

NOVEMBER 14, 2011

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. The Bottom-Line Even though good economic news is hard to come by, SMBs might represent the one bright spot for IT vendors in 2012.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Exo B2B

OCTOBER 12, 2017

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. This is a 940-word post.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Hubspot

OCTOBER 18, 2018

2009: Self-published titles surge to double the amount of traditionally published titles. If you’re writing a non-fiction book , a book proposal should suffice. They also review your queries and proposals. Since more people can consume news for less (versus just the rich), letters to the editor increase. Amazon releases Kindle.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

The ROI Guy

NOVEMBER 4, 2010

From the research, IDC indicates that vendors should invest in content, tools and support to help buyers proactively identify and frame their issues / opportunities and quantify the benefits and value of proposed solutions in order to prove contributions to growth, savings and bottom-line impact.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 13, 2010

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.

Marketing Management 40

Marketing Management Vendors Gartner Business 40

The ROI Guy

FEBRUARY 12, 2010

With less money to spend on proposed projects, spendthrift executives have grown skeptical of B2B solution provider pitches and claims. o For 2010, 59% of marketing professionals surveyed plan to increase their spending on content initiatives (as compared to 56% in 2009 and 42% in 2008). The survey results can be found at: [link].

Budget Management 40

Budget Management Spending Planning Budget Programs 40

The ROI Guy

MAY 12, 2010

If you can tie proposals to quantified reductions in operating costs and reallocation of budget to reduce the innovation gridlock you can help solve this struggle and be a gridlock busting hero. This is a problem they feel deeply, but don't know how to solve. Reducing keeping the lights on operations can free more budget to innovations.

Allocation 40

Allocation Customer Surveys Studies Cost 40

WebMarketCentral

DECEMBER 9, 2009

After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions. Another noteworthy post from SMT is Social Media ROI - a financially sound method.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

LEADership

SEPTEMBER 15, 2015

This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period. Clement says, “Manchester United is understood in every country.”

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

The ROI Guy

SEPTEMBER 3, 2010

According to Randy Perry, VP Business Value Selling at IDC, “Today's buyers are more conservative than ever, and over 90% now demand that every proposal provide quantified bottom-line impact.” April 2009. There is a cost to doing nothing, but sales professionals need to be armed with the tools to quantify these costs.

Allocation 40

Allocation Budget Programs Forrester Bundling 40

SpotMe Blog

JUNE 13, 2023

Get detailed proposals from different companies to compare what is included in the fees. Pricing and Value While budget is always a consideration, don’t choose a pharmaceutical meeting planning company based solely on the lowest bid. Look for a company that provides maximum value for your investment with high-quality service and results.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

The ROI Guy

JANUARY 5, 2011

Advice> Sales professionals need to be armed with interactive business case tools to assess the cost of doing nothing, quantify the benefits of proposed solutions for each stakeholder, and tally the return on investment (ROI). April 2009. driven by customer's "enterprise-wide strategic procurement initiatives.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

InsightSquared

MAY 22, 2019

At the highest end, you may be responding to RFPs (request for proposals) which will require a formal bid management process and team. In 2009, I promoted the top mid-market rep in my region to the enterprise team, making the common mistake that traits of success in mid-market equal success in the enterprise. Big mistake.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

The ROI Guy

SEPTEMBER 29, 2010

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Hubspot

APRIL 1, 2018

Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. But the campaign, which proposed (pun very much intended) the idea that no marriage would be complete without a diamond ring, wasn't just riding on the coattails of an existing industry.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JULY 19, 2012

However, using a logical sales and marketing approach, you can Fight Frugalnomics and drive success: 1) First, to break through the noise, you need to be provocative - presenting hard facts and logic that spur the “do nothing” buyer into action, and help prioritize your proposal over everything else the buyer has on their plate.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Online Marketing Institute

JUNE 25, 2009

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Consulting 40

Consulting Paid Search Agency B2B Marketing Privacy Policies 40

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. Go to [link] If you don’t have an account, please make one. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111