Updates finalized for IAB intrinsic in-game ad measurement guidelines
Martech
SEPTEMBER 7, 2022
This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June. IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council.
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