Digital B2B Marketing

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B2B Marketing and the Cheap Tchotchke Mistake

Digital B2B Marketing

The promotional product business was a $15.6 billion business in 2009 ( source ). If your promotional items don’t fit, they will never make it back to the office. Share your example, or advice for marketers that use promotional products, in the comments below or with me on Twitter ( @wittlake ).

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Is Anyone Left to Click Your Ad?

Digital B2B Marketing

In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. Or is your advertising promoting a walled experience, only accessible to the 1% of people that might click your ad? Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month.

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

They purchased IT Business Edge in September 2011 and Internet.com in 2009. Custom research is promoted in print advertising in order to drive registrations for access to the full research Sponsored editorial or community sites integrate lead capture opportunities and publishers can guarantee a high volume of registrations on these sites.

Lead Gen 100