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Guest Post: Best Practices in Marketing Automation

LeadSloth

Segment your database by demographics, such as: industry, job titles, or product/service interest shown. In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management. Improve Lead Interaction with Good Segmentation. Optimize Lead Nurturing Through Personalized and Relevant Communications.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Scott Mersy , VP Marketing and Products, Genius.com. See also her recent blog post Five B2B Marketing Surprises From 2009. In this post I want to focus on the trends in Marketing Automation for 2010. Kristin Hambelton , Sr Director of Marketing, Neolane.