Buzz Marketing for Technology

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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. For Example … Product companies will have a strong social approach to product development using Social Media.

CMO 100
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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Product companies will have a strong social approach to product development using Social Media. Product companies will have a strong social approach to product development using Social Media. Let me explain ….

CMO 100
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article thumbnail

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. Product companies will have a strong social approach to product development using Social Media. Product companies will have a strong social approach to product development using Social Media. Let me explain ….

CMO 100
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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100
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Putting in place a Virtual Events strategy

Buzz Marketing for Technology

One thing I am investigating and heavily considering for 2009 is a Virtual Events Strategy. Stuart has held a number of positions including VP Sales in which he was responsible for creating the first ‘online-only' sales team at UBM (formerly CMP Media) and then pioneering the original cross-product (print and online media) sales team.

Webcast 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

BtoB 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

BtoB 100