B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring!

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

SEPTEMBER 20, 2013

In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. Domino’s committed to improving its product, and as a result its financial results increased significantly in the very next quarter while competitors were seeing a 2% decline.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Does your online content make your phone ring?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

DECEMBER 20, 2013

Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Blackberry, which just reported a $4.4 Something wrong,” he said.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

JUNE 28, 2012

Blog Post Categories Should Mirror Your Products and Services. I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Customer case studies – how do customers use your products and services? How-to guides – tell your customers (and better yet prospects) how to do things that include your product or services.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100