Anything Goes Marketing

JANUARY 21, 2009

This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products. In 2009, you need to ensure that emails are highly personalized. Do I Look Like a Woman? I click on it again.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. We’ll come back to this story – let’s focus back on email marketing.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. How are the best in class companies still reaching their 2009 targets? Come Together.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. If your product or service is subscription based, automatically enter key customer contacts into an email campaign that sends auto email notifications that their contract is about to expire at the 90, 60 and 30 day mark prior to the renewal date. Renewal reminders.

Trigger Marketing 100

Trigger Marketing Email Marketing Autoresponders B2B Marketing 100

Anything Goes Marketing

NOVEMBER 15, 2009

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. This post as an example, was written from the product of social media (Twitter). I hope you enjoy it and I encourage you to follow the Tweeters that I mention below.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Process drives productivity - start with process then implement technology. Unfortunately, I wasn’t able to go (not without trying!)

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100