SmartBug Media

APRIL 12, 2019

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. Using multi-variate testing to optimize conversion and sales. Today MarketingSherpa’s Email Summit started in Miami. Most of the case studies seem to be B2C rather than B2B. Optimization by focusing on specific actions.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Marketing Insider Group

JUNE 1, 2020

Although the items held no intrinsic value – they were useless trinkets from thrift stores and garage sales – the stories proved their worth 2,700-fold. Make understanding your buyers an ongoing process as your audience’s needs, wants, and preferences will change over time. They sold the items for a total of $3,613.

Storytelling 324

Storytelling ROI Sample Ideal Customer Profiles 324

markempa

MARCH 25, 2012

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! In late 2009, ECI implemented a new marketing automation program. They hammered out: A glossary to ensure everyone spoke the same sales and marketing language.

Lead Ranking 120

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Automation Services 120

Outgrow

SEPTEMBER 25, 2022

10 Mind-blowing Guerilla Marketing Examples to Drive Your Sales. In the process, this helped them promote their brand. . In 2009, UNICEF installed a “Dirty Water Vending Machine” in New York’s Union Square. In this process, you’ll often collaborate with local businesses and organizations to implement your ideas.

Guerilla Marketing 52

Guerilla Marketing Examples Planning Outgrow 52

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. Too often, CMOs are expected to quickly improve various aspects of the business, from sales to communications, even though in many cases these issues require systemic organizational and cultural change outside the scope of marketing.

Enterprise Management 92

Enterprise Management Business CMO Digital Transformation 92

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.      Last year attendees made big leaps in integrating their sales and marketing teams during the event.  through opportunity completion and beyond. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? Making marketing more relevant through sales enablement (slides 11-15). On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. Marketing Processes and Infrastructure. average (2.6%

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

Webbiquity

JUNE 28, 2012

Online tracking of web visitors has taken on added importance for sales and marketing. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Square 2 Marketing

AUGUST 8, 2019

Customer Advocacy Is A Must-Have For Today’s Marketing And Sales Execution. In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis. If prospects wanted anything, they had to ask a sales rep.

Buyer's Journey 56

Buyer's Journey Marketing Prospects Cost Process 56

markempa

DECEMBER 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. « Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

Anything Goes Marketing

MARCH 24, 2009

Take 30 seconds and really think about the message this is conveying: Here are some items to consider: The only parking spaces reserved were for outside sales and customers There were enough parking spaces available for everyone (reserved spaces were not essential) What do other employees (including inside sales) think when they see this?

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

ClickZ

OCTOBER 9, 2020

Soon enough AI gained further trust from marketers and became a must-have, with more and more brands viewing it not as the sole decision-maker, but as a vital tool for augmenting the decision-making process.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

BenchmarkONE

OCTOBER 27, 2022

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. Are there any of your processes that you can cut out without any negative impact on the agency’s operations? Focus on Sales. Sales are what keeps new clients coming in.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

Ambal's Amusings

MARCH 10, 2010

Sales Veteran Michael Griego covers these question and more in his book 42 Rules to Increase Sale Effectiveness. I have invited Michael to share his insights on how the sales landscape has changed over the decades. " Ambal Balakrishnan: Tell us about your sales background? How to get your prospects to call you back?

Effectiveness 100

Effectiveness Gartner Marketing Management Rules 100

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect sales people to catch them.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Marketing Qualified Leads 120

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. JOSH HARDY WITNESSED AN OVERRELIANCE ON AI TECHNOLOGY — AND ENCOURAGES BALANCE In 2023, I witnessed several situations where an overreliance on AI technology posed significant challenges for sales and marketing teams. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Smashmouth Marketing

MARCH 19, 2009

The following are what I thought were the top 20 take home tweets from the Sales 2.0 annekeseley : " sales 2.0 combines customer focused processes with Web 2.0 combines customer focused processes with Web 2.0 sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 conference. is not the answer. Analyze That."

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

The Effective Marketer

DECEMBER 8, 2010

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. What is the hand-off process with sales? How do you get a feedback loop established with sales so that you can get better at scoring your leads?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But as you may already know, generating tons of “leads” doesn’t guarantee sales will follow. « 9 1/2 Ways. If so, what’s the status?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The challenge that many organizations face is that their sales process is a black box. Webb, President, Sales Performance Consultants.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He shows the folly of marketers who throw sales leads over the wall and expect sales people to catch them.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Smashmouth Marketing

MARCH 6, 2009

The following are what I thought were the top 20 take home tweets from the Sales 2.0 annekeseley : " sales 2.0 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 conference.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint).

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

Customer Experience Matrix

SEPTEMBER 1, 2010

150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Your prospects are at different stages of their decision making process when they visit your site. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams. Understand. Understand.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

SEPTEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To be successful, sales and marketing efforts must be better aligned. To be successful, sales and marketing efforts must be better aligned.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They need to demonstrate their impact all the way to bottom line sales via " closed loop metrics." What gets measured gets done.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ross writes, " You need a process that emphasizes quality of leads over quantity of names." " I agree. Hold on a second, superstar.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. If you’re one of their customers, wouldn’t you want to take advantage of this last chance sale by Boden?

Email Marketing 106

Email Marketing Planning Branding Brand Identity 106

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Still, those sales people succeed in spite of it all. And instead of calling it lead generation, sales people will probably call it prospecting.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120