2009 and Process - B2B Marketing Zone

B2B Tech Buyers Like Social Media

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FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. The key findings: Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.

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DECEMBER 8, 2009

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. Indeed, the study found that 82% of IT buyers use product literature in the consideration and decision stages of the buying process, ahead of all other print and electronic marcom.

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B2B Tech Buyers Like Social Media

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