LeadSloth

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MarketingSherpa’s Email Summit 2009

LeadSloth

It is focused on advanced email strategies, which is an important part of the demand generation process. Today MarketingSherpa’s Email Summit started in Miami. Most of the case studies seem to be B2C rather than B2B.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. In this post I want to focus on the trends in Marketing Automation for 2010.