• GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [2009, Price] 10 things you need to know NOW about OmniChannel Marketing
    Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. Making these complex ‘hand-offs’ between channels must be fluid for the customer. ” 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [2009, Price] Should you make the leap into sponsored content?
    They are being paid thousands of $$$ for each post and the price keeps going up because they all have massive audiences. took my first sponsored post back in 2009 and was written up as the Devil. They are being paid thousands of $$$ for each post and the price keeps going up because they all have massive audiences. Always.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [2009, Price] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. 'Not everyone who works in marketing imagined they''d end up here. Recently, there was a discussion on inbound.org about those interesting, winding career paths. Rand Fishkin.
  • CHRIS KOCH  |  MONDAY, MAY 19, 2014
    [2009, Price] What Pisses off the Man Who is the Face of 3D Printing
    'MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [2009, Price] Small Businesses: Is Your Website a Novelty or a Utility?
    of respondents said they would even pay higher prices to support small businesses. Census Bureau, Jupiter Research, only 53% of US small businesses even have a website in 2014; by contrast, fully 45% of small businesses did in 2009 – not a great leap forward in adoption by any stretch of the imagination. The study also found that 61.2%
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Price] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., 'They’re getting old. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s also 3 years old. Not at all. The Stats.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Price] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., 'They’re getting old. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s also 3 years old. Not at all. The Stats.
  • SYNECORE  |  SATURDAY, FEBRUARY 22, 2014
    [2009, Price] 7 Social Mobile Apps Marketers Should Know About
    Founded in 2009 by Ukrainian Jan Koum and American Brian Acton, the text messaging utility has reached 450 million monthly users in just four years of existence- faster than any other company in history to do so. Founded in 2009, Tango describes itself as “the leading all-in-one social networking app.” Whats App - Mobile Messaging.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009, Price] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [2009, Price] Content Shock: Why content marketing is not a sustainable strategy
    When supply exceeds demand, prices fall. But in the world of content marketing, the prices cannot fall because the “price” of the content is already zero — we give it away for free. Fast forward to 2009, the year I became a serious content creator. When supply exceeds demand, prices fall.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [2009, Price] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    Optimove was founded in 2009 and currently has about 70 clients, mostly in Europe. Pricing is usually based on the number of customers and begins around $2,500 per month. 'As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. The connections may be through file transfers or APIs.
  • ENGAGE  |  TUESDAY, DECEMBER 3, 2013
    [2009, Price] Social Media in the News
    However, glitches and lawsuits caused Facebook’s stock price to flounder initially , falling to less than half of its IPO value within three months (see May). 'The timeless human need to interact is the engine that drives social media. The bottom line for them has always been what other people their own age are doing. Twitter Diplomacy.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [2009, Price] Gainsight Gives Customer Success Managers a Database of Their Own
    Gainsight was founded in 2009 and started taking paying customers in 2012. Pricing is based on the number of modules used plus number of users, and averages around $50,000 to $60,000 per year for 20 to 50 users. This post is not about that company. This will help users define the rules that drive alerts.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [2009, Price] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. The deal is not particularly surprising.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [2009, Price] B2B Marketers Should Take Another Look at E-Commerce
    worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized.  Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site.  'Photo credit: Wikipedia. Time for another look.  Why are these online ventures working so well? 
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [2009, Price] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. Read on to understand why.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [2009, Price] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    manufacturing isn’t known for offering the best prices for high volume, small plastic parts in comparison to competitors in other countries. that explained how The Rodon Group beat overseas pricing. The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [2009, Price] 7 Steps to Transforming Into an Inbound Agency
    Step 5: "Create a pricing and service package model that allows you to provide retainer-based services.". With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services. That enables them to their determine costs so can they properly price when the service is ready to be launched. We know.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 23, 2013
    [2009, Price] Case study: Confused.com perfect big brand content marketing
    The price comparison site has had a content marketing strategy since December 2009. Content marketing is something big brands are now getting to grips with. But few have done it as successfully as confused.com. It has one of the widest ranges of content with blogs, guides, infographics, games, apps, news, calculators, tools and videos.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [2009, Price] Data-Driven Marketing: 10 Trends for 2013
    few cherry-picked numbers: The US GDP grew slowly, ~2%; the S&P grew ~15%; unemployment fell below 8% for the first time since 2009. Among the findings: Email spend continues to grow, despite open and click-through rates that fell to 2009 levels. No matter what type of marketing you’re doing, data should be driving your decisions.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [2009, Price] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). re·mark·able. There are a lot of advantages to being remarkable. Enjoy! The OMFG! The OMFG!
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [2009, Price] Marketing In Real-Time – The New Trading Room Floor
    Real-time marketing was just getting started in 2009.  Algorithmic trading determines the specifics of the order – timing, price, and quantity of the trade.  By Brian Kardon - CMO, Lattice Engines. vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.  Any edge.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [2009, Price] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    In other words, SiteCore has been steadily executing on the strategy they described in 2009. Pricing starts around $125,000 for an enterprise deployment. It seems to be working out – since that time, revenue has grown 40% per year and the number of clients has nearly doubled from 1,600 to 3,000. Maybe that’s a good compromise.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [2009, Price] The Big Content Marketing Fail: How Much Content Do You Need?
    In 2009 I met Joe Pulizzi (wonder what you think about this post, Joe) and the year after that I was happy to help him carry out the message called content marketing, as an editor of the European version of Chief Content Officer , the publication of Joe’s Content Marketing Institute. However, everyone overlooked content. Hurray.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 10, 2012
    [2009, Price] The Ultimate List of The Best WordPress eCommerce Plugins
    ” The plugins below provide various levels of functionality, customizability, price, popularity and other features. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [2009, Price] The Social Media MBA: Part 9: Traditional Marketing and Technology Driving Social
    Approximately half a century ago the American Marketing Association coined the term the “Four ‘P’s” as a way to describe the essential elements of the marketing mix: product, price, place and promotion.  It’s encouraging to see companies address gaps between social media marketing initiatives and technology. For some, it already is.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [2009, Price] Follow The Money To The CMO
    It began in 2009.  It started with Adobe’s purchase of web analytics company Omniture in 2009. Eloqua:  Goes public in August 2012 at the top of their pricing range. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. The CMO’s budget was surging and the CIO’s was receding.  And follow they did.  B2B Blogge
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [2009, Price] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. The resulting Twitterstorm sent the original post viral , leaving Ryanair to wipe the runniest of eggs from its cut-price face. Chrysler commissions hapless marketing agency. jason!
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    [2009, Price] Attack of the Customers: The Pampers Dry Max Crisis
    So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” The Visitors griped about everything from rude P&G customer service reps to price changes. It’s due to be published this fall. All she could voice at the time was ‘it hurts.’”.
  • E-QUIP  |  MONDAY, JULY 30, 2012
    [2009, Price] E-Quip Blog: Facing Headwinds? Try Tacking Strategies
    Price is playing a larger role in selections. ► 2009. Monday, July 30, 2012. Facing Headwinds? Try Tacking Strategies. President Obamas favorite term for explaining (or excusing, some would say) his administrations lack of success in turning the economy around is headwinds. What are our "tacking strategies?" Posted by. 41 AM.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 5, 2012
    [2009, Price] The Social Media MBA: Current Social Media Marketing Trends
    Four Square can help determine which places are popular, access coupons or see who is offering special pricing, and Yelp can provide photos and reviews.  These continual changes in the social media environment impact brands and businesses, therefore they should be identified and analyzed frequently. In no particular order: 1.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [2009, Price] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Agile technologies that allow the buyer to consume a right-size solution with flexible pricing and low footprint TCO are dominating the marketplace. Gray: First, define success.
  • E-QUIP  |  MONDAY, APRIL 30, 2012
    [2009, Price] E-Quip Blog: Submit a Proposal to Introduce Your Firm?
    If the your firm is uniquely qualified, if you have worked for the client previously, if the selection will be based mostly on price (and youre able to compete on that basis)--these are among the reasons you might want to ignore my advice. ► 2009. Monday, April 30, 2012. Submit a Proposal to Introduce Your Firm? Probably not.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [2009, Price] Content Marketing is Growing, but Online Video is Exploding
    In 2011, 52% of marketers said they used video, as compared to only 37% in 2009, and this is likely to grow even more, as 54% of marketers said they expect to use more video. Study: Digital Content Marketing Spend Reached Nearly $16.6B In 2011. This study, which was shared with me by Jim Burns of Avitage, has some interesting conclusions.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2012
    [2009, Price] Holiday Spending Delivers Q4 Gifts to E-commerce Sellers
    For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. billion in sales during the 4th quarter as compared to $39 billion in 2009. Image by Getty Images via @daylife. These results continue the wonderful annual growth trend for e-commerce.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [2009, Price] How Does Your Brand Experience Translate in Social Media?
    ” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [2009, Price] How Does Your Brand Experience Translate in Social Media?
    ” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product. In other words, do social media interactions with brands help them create stronger or weaker emotional bonds with consumers? Thanks!
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [2009, Price] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Fiona McEachran takes a look at 14 social media monitoring tools , ranging in price from free to “don’t ask,” including Trackur , Webfluenz and BackType. The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. How can an brand establish trust online? And again.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JANUARY 5, 2012
    [2009, Price] Glassdoor.com: Social Media Tool or PR Nightmare?
    The most notorious of these early sites included RateMyEmployer.com (currently on life support),  F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009. Learning to Live With Employee Opinion. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen.
  • JUNTA 42  |  THURSDAY, DECEMBER 8, 2011
    [2009, Price] Your 2012 Shopping List: Buying a Media Company (you heard me!)
    Back in 2009 , I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies in their industries as a core content marketing strategy. Then…in 2009. I’ve never met a publisher that wasn’t for sale, so it all depends on price. Back to the Future.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [2009, Price] 26 Mind-Blowing Black Friday Statistics [Data]
    Some 34 percent of shoppers said they plan to shop on Black Friday, the day after Thanksgiving, up from 31 percent last year and 26 percent in 2009. Men say they always use mobile devices to check prices while shopping in stores versus just five percent of women. Black Friday. 26 Black Friday Statistics for Marketers.
  • E-QUIP  |  TUESDAY, NOVEMBER 22, 2011
    [2009, Price] E-Quip Blog: Delivering Added Value
    If your firm is struggling with increased pricing pressures, you better start focusing on the benefit side of the equation. You cant quantify value simply by looking at purchase price, or some other tangible attribute. Did I get a good price or what?" ► 2009. Tuesday, November 22, 2011. Delivering Added Value.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 16, 2011
    [2009, Price] Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua
    Most of our clients were forecasting like it was still 2009.  From the data of our clients, web leads are the best leads – they close faster, have higher win rates, and command better pricing than non-web leads. We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. That’s great to see. It’s fun.
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [2009, Price] SMB a New Year Bright Spot for IT Sales and Marketing?
    According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [2009, Price] 60 Inspirational Holiday Marketing Statistics
    of consumers have indicated that sales or price discounts are most important in their decision-making processes. 16) Consumers cite sale and price discounts (41.6%) and selection (18.0%) as the top two most important factors in convincing them to shop with a particular retailer during the holidays. General Holiday Shopping Statistics.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, OCTOBER 24, 2011
    [2009, Price] The Coming Revolution in Energy Sales
    Peter Fox-Penner writes in the Harvard Business Review (July-August 2009): Utilities have always assumed that their output would continue to grow… But electricity and gas customers—aided by the utilities themselves—are reducing consumption. “Oil companies need holes, not drills” - Old Sales & Marketing Saying. Visit the original here.
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [2009, Price] Marketing Automation Blueprint - The Ultimate "How To" Guide
    joined a UK technology start-up as Marketing Manager in 2009 and was immediately tasked with increasing the number of high quality leads to our sales team by 500%. We chose LoopFuse due to its track record working with open source businesses, tight integration with Salesforce CRM, and its flexible pricing model. pricing page).
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [2009, Price] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. Pricing is starts at $1,500 per month for a complete marketing automation system, although clients who want just email and lead scoring can start for as little as $600 per month. Anyway, back to BeanStalk.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 8, 2011
    [2009, Price] Thank you, Aplicor!
    For a brief moment in 2009, I headed marketing for a small Florida CRM software firm. Their CEO at the time loved the popularity of my blog and convinced me to sell the domains of the blog and Find New Customers to him at a low price. Find New Customers “property” was returned – 20 months after the fact. refused.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 8, 2011
    [2009, Price] Should You Really Quit Your Day Job in a Down Economy?
    founded  Find New Customers , the booming  B2B Lead Generation company in 2009.). of the American workforce voluntarily left their jobs in 2009. Right now real estate prices and low interest rates are attractive. Is now the right time to quit your job and start a company? After all the economic news is horrible. The U.S.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 15, 2011
    [2009, Price] Do You Know the History of Your Favorite Social Media Websites?
    Feeling that the site was growing beyond what eBay could offer, one of the founders set out to buy the company back in 2009. It was a long and arduous time but in April 2009,  StumbleUpon became independent once more. Using your social media activity to increase your stock price? Tumblr David Karp started Tumblr in 2007.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [2009, Price] Why Zagat might be a smarter purchase for Google than Yelp
    Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved. Then, there is the question of the price. That same TechCrunch article linked above pegs the price at somewhere below $66 million, because there is no government review needed for acquisitions under that price.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [2009, Price] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Mack Collier very helpfully provides social media consultants, and companies looking to hire them, with pricing benchmarks for common types of projects. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 29, 2011
    [2009, Price] Insights from Eloqua's IPO Registration Statement
    Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [2009, Price] Review: Six Small Business CMS and Web Marketing Systems
    “Free&# CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. Pricing: $150-$600 per year ($12-$50 per month). What’s the best web content management system (CMS) for your small business? CMS Only. Squarespace. LightCMS. Solution Toolbox. The catch?
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 7, 2011
    [2009, Price] Reinventing Marketing at GE
    Marketing started to be held responsible for critical operating mechanisms like pricing and quantifying customer value. Value cre­ation and pricing. During crisis (like the recent economic downturn), marketing can help bridge the gap between businesses and help them have an integrated view of distribution, pricing, sales, and more.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 5, 2011
    [2009, Price] 4 Things Triberr Reminded Me about Twitter
    When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. to create a blog post, you might as well spend a minute or two to customize your tweet to promote it. What is Triberr?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 5, 2011
    [2009, Price] A quick look at MS365, Kyoo and Triberr
    The price is really sweet. It’s worth the price of admission just for that.  And for that price, I am thinking of bringing all my freelance partners together under the same Sharepoint umbrella offered in this suite. For example, there was one blog in the Ad Age Top 50 that had not been updated since 2009.  Triberr.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [2009, Price] 10 Fast Facts About Groupon
    The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Between June 30, 2009 and March 31, 2011, subscribers grew from 152,203 to 83.1 Groupon’s revenue in the second quarter of 2009 was $3.3 by Jesse Noyes | Tweet this The inevitable happened yesterday. 70 million.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 18, 2011
    [2009, Price] Marketing Charts and Trends « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0
  • E-STORM  |  THURSDAY, MAY 12, 2011
    [2009, Price] Are You Falling Behind in the Social Commerce Economy? | e-storm.
    Gilt – A group buying platform that provides invitation-only access to highly coveted products and experiences at insider prices. Written by Lisa Loeffler on May 12, 2011 — 4 Comments Analysts all agree: social media shopping and e-commerce matured to the point of widespread use by businesses over the last year. Privacy Policy
  • SALES CHALLENGER  |  TUESDAY, MAY 10, 2011
    [2009, Price] The Coming Revolution in Energy Sales
    Peter Fox-Penner writes in the Harvard Business Review (July-August 2009): Utilities have always assumed that their output would continue to grow… But electricity and gas customers—aided by the utilities themselves—are reducing consumption.  “Oil companies need holes, not drills” - Old Sales & Marketing Saying. By Andrew Kent. The U.S.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [2009, Price] The Rise of the Content Marketer « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [2009, Price] The Challenges in Adoption of Marketing Technology « The Effective.
    Those solutions that praise themselves for being the all encompassing [fill in the blank] for marketing may be surprised to find out that they are losing deals to lesser competitors simply because of pricing, but that’s not all they should focus on. Improving customer experience across channels was also top of mind.
  • THE EFFECTIVE MARKETER  |  FRIDAY, APRIL 29, 2011
    [2009, Price] Getting the most out of conferences and events « The Effective.
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2011
    [2009, Price] Selling your Lead Generation Content
    The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Then stop creating registration pages as if your content is free and start making certain your registration pages justify the price you are charging. What you really need is a new mindset. Your content is not free. Your Promise.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2011
    [2009, Price] 10 Fast Facts About Zillow
    Zillow’s main offering are its up-to-date estimates of home values and rental prices, which it calls “Zestimates.” million in 2009, a 38% increase. by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market. Zillow hopes to raise around $50 million. But Zillow is a fascinating mix of social media and data.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, APRIL 6, 2011
    [2009, Price] Selecting the Right Email Marketing Provider « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. Like Be the first to like this post.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [2009, Price] Content Curation Grows Up, Original Content Still Key
    Content Marketing Playbook Content Marketing University Content Marketing Spending Junta42 Top Blogs Elance vs. Junta42 Find us © 2009 - 2011 Z Squared Media, LLC | All Rights Reserved Admin Blog WebMastered by All in One Webmaster. To find the best and most relevant content and bring it forward. Heres what they found. Bookmark the permalink.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [2009, Price] Tax Time for the Marketing and Sales Professional
    You may have heard about this one back in 2009 or 2010 when you noticed your paycheck getting a little larger because your employer had adjusted your withholding.  And make sure that you don’t forget any state taxes that you paid in 2010 when you filed your 2009 return(s).  Well, don’t feel too bad about it.  Related to Work: 1.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [2009, Price] Why Sales and Marketing Don't Get Along « The Effective Marketer
    It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 10, 2011
    [2009, Price] How Everybody Wins with HubSpot's Funding « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else. Thanks for sharing it.
  • CLIENT BRIDGE  |  THURSDAY, FEBRUARY 24, 2011
    [2009, Price] The Cost of a Facebook Fan
    Click-through rate on ads designed to generate fans fell from.063% to.051% from 2009 to 2010. Why less effectiveness for a higher price? From the Wall Street Journal, a report on the acquisition cost of Facebook fans. Webtrends studied 11,000 Facebook ad campaigns and found that $1.07 But during that same period, ad cost rose from $.17
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 22, 2011
    [2009, Price] WordPress Plugins for Marketers
    To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. WordPress Plugins for Marketers (click to zoom) Note: Only WordPress.org (the free, host-it-yourself version of WordPress) allows for plugins.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [2009, Price] Marketing Automation Catching On Fire
    Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. This nascent industry still has lots of growth to do.
  • E-QUIP  |  SATURDAY, FEBRUARY 12, 2011
    [2009, Price] E-Quip Blog: Fortifying Your Firm's "Strategic Foundations"
    The ones with "high performing cultures," as measured by the well-tested Organizational Culture Inventory (OCI), delivered remarkably better bottom-line outcomes: 4x higher revenues, 8x greater staff growth, 12x higher stock prices, and 700x better profit! ► 2009. Saturday, February 12, 2011. purpose or mission statement? 55 PM.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 10, 2011
    [2009, Price] The Science of Email Marketing « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. Slides should be available for download soon here.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [2009, Price] Making the Most of Your Webinars
    On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation. Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!)
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [2009, Price] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. Mistakes were made.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [2009, Price] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Also, the earlier you register usually the better deal you can get.
  • BIZNOLOGY  |  MONDAY, JANUARY 17, 2011
    [2009, Price] Can social media be the new white hat SEO technique?
    Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Image via CrunchBase. by Chris Abraham. Well, at first, we were getting to know each other.
  • THE ROI GUY  |  MONDAY, JANUARY 17, 2011
    [2009, Price] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
    But up-front purchase price isn’t everything. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Interesting post, Tom.
  • E-QUIP  |  FRIDAY, JANUARY 14, 2011
    [2009, Price] E-Quip Blog: Assessing Your Firm's Culture
    Harvard researchers John Kotter and John Heskett found that companies that had a well-defined culture built upon a foundation of shared values outperformed other companies by a large margin: Their revenue grew 4x faster, their rate of job creation was 7x higher, their stock price grew 12x faster, their profits were 7x greater. ► 2009.
  • SALES LEAD DYNAMICS  |  THURSDAY, JANUARY 13, 2011
    [2009, Price] Your Business Has Changed. Adapt To The New World
    Fast forward to 2009. If you don’t differentiate, buyers will pressure you on price and attempt to get your service (which they perceive as the same as others) from you or a competitor for as little as they can pay for it. It’s 2006. Your R & R (Repeat & Referral) business is flowing in. Life is good. Your clients are gone.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [2009, Price] Aberdeen Shows How to Do Email Marketing Right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? It will likely pay off handsomely.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [2009, Price] What Makes a Great Creative Brief? « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. If you come from the agency side, you are used to a certain format.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 5, 2011
    [2009, Price] Sales Enablement and The Economic-Buyer
    to buy only what they need at the lowest possible price.” Tools that prove lower cost of ownership and superior value vs. price can help reduce discounting, counter low-price providers, and drive competitive wins. April 2009. And this trend is not expected to end, even as the recovery takes hold.
  • TOM PISELLO  |  WEDNESDAY, JANUARY 5, 2011
    [2009, Price] Sales Enablement and The Economic-Buyer
    to buy only what they need at the lowest possible price.” Tools that prove lower cost of ownership and superior value vs. price can help reduce discounting, counter low-price providers, and drive competitive wins. April 2009. And this trend is not expected to end, even as the recovery takes hold.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [2009, Price] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, cost savings and more. Do White Papers Still Engage?
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [2009, Price] 11 Predictions for B2B Social Media in 2011
    Daily Deals and Group Buying Change Pricing Models. Since these deals are all public, and in some cases do not happen unless enough people buy them, which encourages social sharing of these deals, this will cause some shifts in pricing paradigms. Mobile, Mobile, Mobile. With 4.6 Open APIs Support Information Portability.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [2009, Price] Winning the Social Media Popularity Contest
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. They do if they are.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 8, 2010
    [2009, Price] Marketing Automation Monday is Here!
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. United States License.
  • THE ROI GUY  |  MONDAY, DECEMBER 6, 2010
    [2009, Price] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? The Death of a Salesman? this year, an increase from 3.1% Latest Research.
  • TOM PISELLO  |  MONDAY, DECEMBER 6, 2010
    [2009, Price] Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
    The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? The Death of a Salesman? this year, an increase from 3.1%
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [2009, Price] HubSpot Expands Its Services But Stays Focused on Small Business
    Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. HubSpot offers three pricing tiers that add service as well as features at the levels increase. But I wouldn’t be surprised if they changed their minds.
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 29, 2010
    [2009, Price] Are B2B marketers neglecting their brands?
    That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . It justifies a price premium.  Every so often it’s healthy to reflect.  In doing so it’s sometimes useful to have a catalyst which supports the thought process.  Marketing budgets are returning and future confidence is strong. 
  • THE ROI GUY  |  MONDAY, NOVEMBER 29, 2010
    [2009, Price] Five Reasons You May Not Be Spending Enough on Content Marketing
    The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Death of a Salesman? this year, an increase from 3.1%
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [2009, Price] Five Reasons You May Not Be Spending Enough on Content Marketing
    The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Death of a Salesman? this year, an increase from 3.1%
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [2009, Price] Treehouse Interactive Refines Its Features and Targets Larger Firms
    Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. Treehouse pricing has changed a bit since my original post, now starting at $749 per month for up to 7,500 contacts in the database. This might foreshadow attrition problems at other vendors. Web analytics.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [2009, Price] Marketing By Objectives « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend! United States License.
<< 1 2 3 4 5 6 7 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...