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Activate Acquires Green Leads

Smashmouth Marketing

Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. He tells me he’s hired her now at three companies, CIC, PC Connection and now BAO, and that she’s the best client service leader he’s ever worked with. Click for Press Release.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job.

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Kevin Jordan: Prognostications, Predictions and Hot Topics for 2020

Biznology

Could they, instead, be among the first to understand the proper role of work in life?” “Why does modern technology promise efficiency, but leave us constantly feeling pressed for time? ” “…People we admire from afar are tantalizingly within reach — just a tweet or an email away. . ” Blog Posts.

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Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Marketing Insider Group

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. The 2009 article caught my attention because this CIO was Making IT Fun Again , and I like fun. This is no easy task.

Press 100
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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. 50 Free Press Release Submission Websites by Internet Marketing.

PR 100
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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

The work of Kahneman and Tversky laid the foundation for the behavioral science discipline we now call behavioral economics. Kahneman can accurately be described as the intellectual "godfather" of behavioral economics. In Thinking, Fast and Slow , Kahneman asserts that the cognitive processes people use can be thought of as two "systems."